Welcome to Like, Share, Save!
Each Monday we send out a note-worthy email, giving you bit sized bits of marketing goodness. From marketing hacks, AI updates, to the latest trends on TikTok; Like Share Save is what we’re sharing in our private group chat.
Missed an issue? You’ll find it below 👇
# 61
Copy Tricks AI Can't Do | Monster WorkSafe Ad | Marketing's Future
With apps like ChatGPT and Gemini sounding more formulaic than ever, you may need to brush up on your copywriting skills moving forward. Knowing how to write is one thing, but knowing how to write copy is another.
# 60
Shooting Content at IKEA | Meta Ad Break Through | Free TikTok Business Guide
At Content Smith, we’ve become accustomed to some ad hoc content creation. That’s why we were so impressed with this brand's approach to content creation.
# 59
#1 TikTok Hack | When To Rebrand | AI and Fossil Fuel
In a world where repurposing is King, we love a good hack that makes it easier. This hack lets you revisit any TikTok you've made and transform it into text-based content using the tool Dane from The Digital Picnic showcases in this video.
# 58
META Sold Your Private Messages | Samsung Cooks Apple | Google Gives More Insights
A class-action lawsuit in the United States accuses Facebook of allowing Netflix to access users' private messages. That’s right, both META and Netflix have now read that drunken rant you went on about your ex to your bestie on Saturday night. 😂
# 57
No Ordinary Billboard | 1# Leadership Hack | META’s Stealing Your Identity
First up is what we liked. Well, really, it’s what we loved. 💋
The Ordinary is known for its less than ordinary marketing. This billboard has to be our favourite. Instead of spending massively on an influencer or celebrity, they leaned into a cheeky piece of copy. ✍️
# 56
Tesco Does WHAT To Avos | Grey Scale Phones? | Maccas & KFC Feeding Us Lies
First up, our supermarket friend across the pond has started lasering barcodes into avocados. Yes, you read the correctly.
# 55
Wanna Know Who Cares About Your Grid? | Canva-Cringe | 5 Social Media Marketing Challenges
First up is a funny one. 🤣
# 54
Coke Ditches Red? | AI's Stealing Identity | Instagram's Key to Success!
Jules, our designer extraordinaire, sent this image through and it all blew our minds. 🧠
# 53
This Marketing Strategy is Wild | The Attention Economy | Unethical Marketing?!
We love a giggle at the office, and this one got us good. 😆
# 52
Surplus Spending 101 | Nature = Creativity | It's Time To Say NO To Meetings
June 30th will be here before you can say, “Oh my God, it’s June 30th?!” If you’re one of the chosen ones, the end of the financial year may mean you have some marketing surplus you need to spend. 💲
# 51
Bluey Collaborated with WHO? | Best website EVER? | EDMs Heaven
Bluey is always in the headlines for doing something groundbreaking. Not only is Bluey Australia’s most successful TV show, but it has beloved audiences across the globe. 🌎
# 50
Tab City | Google Saves Tasmanian Kelp | Dove Flies Away From AI
We couldn’t help but double-tap this meme.
# 49
April FOOLED | Bye-Google | Meta Being Dodgy AGAIN
You might think that Christmas, Black Friday or the end of the financial year may be marketers' favourite times of year.
# 48
Chief Cushiness Officer? | Apple Vision FAIL | Royal PR Mes
Want to get paid $20, 000 to sit on a couch? In a wild PR move, Aussie furniture store Temple and Webster, is looking to hire a ‘Chief Cushiness Officer’.
# 47
#1 Canva Hack | CeraVe Did WHAT? | Data Is Everything!
Since Canva hit the market, we’ve all become self-proclaimed graphic designers. While dipping our toes into digital design can leave us feeling creatively satisfied, it can also leave you feeling like you should throw your laptop off a building when it isn’t working.
# 46
AI Stole Her Identity? | Gen Z Changing Marketing Standards | TikTok Is Banned?
Living in the digital age possesses so many benefits - it connects us, informs us, and can even save our lives. However, like most things in life, there’s always a con. 😢
# 45
Google Ads Turned Off? 📵 | Website Design To The Next Level ⬆️ | Step Up Your B2B 🤑
Are you prepared to elevate your Google Ads strategy? If not, Google is going to turn off your ads. Starting March 11, ad groups that are inactive for over a year will be paused by Google, heralding a new era of budget efficiency. This initiative promises to enhance spending effectiveness by targeting groups launched at least 13 months ago without impressions in the past year.
# 44
You’re Using ChatGPT Incorrectly 😑 | Millennial Marketing? 📈 | Taylor Swift for Presi? 🗳️
Are you getting the most out of ChatGPT, or could you be unknowingly limiting its capabilities? It’s been well over a year since ChatGPT came out, yet some people are still unaware of how powerful the engine is… As long as you prompt it correctly. ✅
# 43
TikTok > Google 🙈 | Win Click-Throughs 🥇 | King Plug-In! ⭐️
From a place to share your dancing videos to the most downloaded platform, TikTok has come far since its inception. Now the mega-app is looking to take on Google. 💰
# 42
GenZ Love What? 😂 | Disney AI? 👀 | Three TikToks A Day! 🤦
Gen Z’s online presence is changing the digital landscape. Morning Consult, a data-decision consult company, revealed video is Gen Z’s medium of choice. Interestingly enough, YouTube leads as their top platform, followed by Instagram, TikTok, and Snapchat, indicating a diverse but video-centric online engagement. 📱