# 44
You’re Using ChatGPT Incorrectly 😑 | Millennial Marketing? 📈 | Taylor Swift for Presi? 🗳️
❤️ What We Liked
Are you getting the most out of ChatGPT, or could you be unknowingly limiting its capabilities? It’s been well over a year since ChatGPT came out, yet some people are still unaware of how powerful the engine is… As long as you prompt it correctly.
Working in marketing means a lot of copywriting and ideation. At Content Smith we see ChatGPT as a tool, not a system to replace a human. We don’t expect it to come up with ideas, but to heighten our existing ones. That’s why we love knowing how to use ChatGPT to its full potential.
In this TikTok, Kyle breaks down his framework for getting the most out of the engine. He is so familiar with the AI that he has created his acronym that is easy to remember and pushes ChatGPT to give you the best result. Check it out here.
📌 What We Saved
Now we know we shared a podcast last week, but we have another this week. This podcast called The Marketing Milliennials, is hosted by, you guessed it millennials who dive into the essence of marketing. In this particular episode, the guest is Eric Dyck, the President of the DTC and Content Smith’s hero.
In the podcast, Eric unpacks the power of storytelling in branding, navigates the shifts in social media, and highlights standout strategies that have made brands shine in 2024.
This episode is a goldmine for anyone who wants to enhance their brand's narrative. We love storytelling-integrated marketing at the agency, and we’ll take all tips on how to stand out in an over-saturated market.
📮 What We Shared
I think we all collectively take one big sigh of relief now that Taylor Swift’s Australian mayhem is over. At Content Smith being the astute marketers we are, we want to know why The Era’s Tour and Taylor herself took Australia by storm.
Dr. Abas Mirzaei, Macquarie University’s marketing savant, wrote this article that dives into the genius of Swift’s brand. Using insightful analysis, Mirzaei breaks down her marketing strategy into three categories; building mystery, making the most of merchandising, and the kiss of visibility. All three subjects led back to one key psychological principle we all learned in our first-ever marketing class.
Explore the article to discover how Swift captivated half a million Australians with her ticket sales, why Mirzaei thinks Taylor could run for President, and why this moment marks the start of Swift's unmatched influence.