# 43

TikTok > Google 🙈 | Win Click-Throughs 🥇 | King Plug-In! ⭐️

❤️ What We Liked

From a place to share your dancing videos to the most downloaded platform, TikTok has come far since its inception. Now the mega-app is looking to take on Google. 💰

Adobe Express conducted a study that proved TikTok has evolved beyond just entertainment, with over 40% of Americans using it as a search engine and nearly 10% of Gen Z prefer it over Google. This shift is also reflected in the business realm, where 54% of owners promote their ventures on the platform, and 25% collaborate with influencers for sales. 🧾

What we like about this study in particular is that it highlights TikTok's growing role in search and marketing strategies, which pushes us at Content Smith to constantly remodel our campaigns for clients in this ever-changing social media landscape. 📱

📌 What We Saved

If you haven’t already, we highly suggest subscribing to DTC’s podcast. The podcast focuses on all things marketing, but in this particular episode, they talk about the pivotal role of click-throughs and navigating the intricacies of conversion funnels.

The DTC team breaks down the strategies in layman’s terms, to highlight the necessity for marketing materials to guide users, prompt action, and delineate benefits.

By the end of the podcast you’ll have a strong understanding of the importance of evaluating email campaign success through metrics like click-through rates. At Content Smith, we love our click-through rates, and analysing what they mean. So we found this podcast super useful.

📮 What We Shared

We all love finding the perfect colour, font or image for our creative campaigns. But, sometimes that can hold us back, as research chews up precious time.

That’s why we are obsessed with this extension, which helps us perform advanced Google Image searches. Download it, pin it, and thank us later.