# 42

GenZ Love What? 😂 | Disney AI? 👀 | Three TikToks A Day! 🤦

❤️ What We Liked

Gen Z’s online presence is changing the digital landscape. Morning Consult, a data-decision consult company, revealed video is Gen Z’s medium of choice. Interestingly enough, YouTube leads as their top platform, followed by Instagram, TikTok, and Snapchat, indicating a diverse but video-centric online engagement. 📱

Genders also influence which platforms people interact with, however, if you’re a brand looking to capture Gen Z’s attention, you must prioritise innovation and genuine engagement. The team here have been aware of these findings for a while (thanks to our Gen Z employees). Knowing demographic preferences is crucial for crafting impactful marketing strategies in 2024. Check out the article for all the findings. 

📌 What We Saved

Disney is revolutionising how we will receive ads. “Magic Words”, is an AI tool that Disney has created to seamlessly integrate personalised ads into Disney+ content, creating ads that resonate emotionally rather than interrupt. This new technology sounds crazy. 🤪

At Content Smith we know ads need to have an emotional ethos to ring through to audiences. However, some team members believe it invades personal privacy. 🤐

This article argues however that Disney is simply reimaging advertising, and making commercials part of the storytelling experience. Is this the future of ads, or a scary new reality no one is welcoming? ⁉️

📮 What We Shared

We often share tidbits on how to grow your brand online, but this TikTok really stood out to us this week. Amy, also known as hackyourhr, has shared three videos a day on her TikTok for the past year. While some perceive this as madness, the dedication is unparalleled. ⭐️

Throughout her year of content-making, she has compiled a list of her best suggestions, and absolute online no-nos. At Content Smith we have personal goals with how much we want to upload online, so we found this resource extremely useful. ✅

If you want to know more about how the algorithm benefits regular uploading please reach out to us by hitting the reply button. 📧