Journal
What is a boutique digital marketing agency?
In the crowded world of digital marketing, making your brand stand out is no small feat. But that’s where a boutique digital marketing agency can really shine—think of them as your go-to team for all things tailored and creative when it comes to getting your name out there.
What do ethics have to do with marketing?
What Do Ethics Have to Do with Marketing?
Anyone who works in marketing understands its deep connection with psychology. The principles influencing human behaviour are critical in shaping marketing strategies and their reception. Therefore, marketing professionals need to uphold ethical standards. However, ethical considerations in marketing often get overshadowed by the pursuit of results.
Navigating Marketing Strategies During Economic Uncertainty
With the current economic climate, Australia teeters on the edge of a recession, and businesses worldwide are taking massive hits. This is prompting everyone to rethink their marketing strategies, aka, advertising is the first to go.
The Impact of iOS 17 update on Marketers
Apple's recent iOS 17 update includes a new feature called App Tracking Transparency (ATT), which requires apps to ask users for permission before tracking them across other apps and websites. This change has had a significant impact on marketers, as it has made it more difficult to track the performance of their campaigns and optimise their spend.
Data Security in Digital Marketing
Sensitive data is more available than ever. While this is good news for businesses emphasising their analytics initiatives, it also brings increased risk. As organisations begin leveraging and sharing more sensitive data, the threat of a breach also grows. Balancing data security and privacy with successful and user-friendly algorithms is a challenge, to say the least. Organisations must now ensure that they have taken all the necessary precautions to protect their sensitive data without entirely altering UX and losing the ability to analyse and innovate from data findings to remain competitive.
We posted on TikTok every day for a month. This is what we learnt.
In January, during one of our team meetings, we discussed whether we should prioritise creating and sharing content on TikTok. One thing led to another, and the result was us deciding to commit to a challenge. We would post on TikTok every single day for 30 days to see what would happen.
Get to know Zoya, our Social Media Manager
We asked Zoya some questions to shed some light on her role at Content Smith, her strengths, what she’s inspired by and her digital trends predictions for 2023.
Our Digital Marketing Trend Forecast for 2023
2023 has begun and during this time of year, while we are all focused on resolutions and being our best selves, we discussed what trends we predict in the digital marketing space. This process helps us get inspired and focus on what we believe our clients should prioritise for their digital marketing strategies throughout 2023.
