What is Fractional Marketing?
Fractional marketing is a game-changer for businesses, especially SMEs. It's like having a marketing superhero on your team without the full-time commitment of having to hire an additional team member.
Now, this might be a recent buzzword, but the fact is that companies have been doing something like this since the start of the gig economy through hiring freelancers to complete tasks.
The thing that makes fractional marketing different from just hiring freelancers is that a fractional marketing team is hired on a part-time basis and is an embedded part of a business. They better understand company goals and are led to work in synergy by a Fractional CMO.
Key Benefits of Fractional Marketing
Cost-effective: It's like getting a marketing team on a budget.
Expertise on tap: Access a wide range of marketing pros whenever you need them.
Flexible and scalable: Grow or shrink your marketing team as your business does.
Strategic focus: Get a clear marketing plan that aligns with your goals.
How Fractional Marketing Works
Think of fractional marketers as marketing superheroes who work for multiple clients part-time. They're like having a dedicated team without the overhead or risk of a full-time staff member.
Common Roles in Fractional Marketing
Fractional CMO: The marketing captain of your ship. You don’t always need someone who sits at an executive level, but having a team member with over 10 years of experience in marketing, who is familiar with how to grow a business via marketing is going to benefit your overall strategic execution.
Fractional Content Marketer: Your wordsmith for creating engaging content. Standing out and attracting customers has a lot to do with what you say. It’s beneficial to have someone skilled at doing this beyond just AI copy.
Fractional Paid Ads Specialist: The wizard behind the screen, driving traffic and sales to your business via digital platforms. Having just one skilled human can take the place of having to hire an entire advertising team.
Implementing Fractional Marketing in Your Business
Identify your needs: Figure out where you need marketing help. Maybe you just need someone to help you look at your strategy. Maybe you need help getting eyeballs on your website. Whatever this is, start here before looking to hire a fractional team so you know just what skills you think are required.
Find the right partner: Look for a fractional marketing agency or pro that aligns with your goals. When you hire a fractional pro, they will be able to help you source the rest of your fractional marketing team. But if you want to avoid that altogether, we suggest hiring a fractional marketing agency to streamline the process.
Communicate clearly: Make sure everyone's on the same page. This goes back to understanding what your business is lacking and how you think a marketing team will support you. Once your fractional team is in place, you need to prioritise integrating them into your business’s vision, mission, and goals.
Track your progress: See how your marketing is doing and adjust if needed. As you go, you’ll need a team that provides insights for you. The whole point of a fractional team is to help you achieve your marketing goals.
Conclusion
Fractional marketing is a smart choice for SMEs looking to level up their marketing game without breaking the bank. It's flexible, affordable, and gives you access to top-notch marketing talent.
Our agency works this way! (Bet you didn’t see this plug coming)
We’ve got a team of specialists and seniors who have worked in the industry for over 15 years. Get in touch with us to see how we can become a part of your team.
