Content Smith is a digital marketing consultancy that helps people, business owners (and their teams) understand, create and improve their content and overall marketing lifecycle.


Stephanie Waters


Stephanie is dedicated to helping businesses and individuals unlock the power of digital marketing and technology to help clients grow.

Stephanie has been working with small and large brands in content and marketing roles since 2005.

In 2018, Stephanie joined the Executive Team of Independent Candidate Sally Capp for the City of Melbourne Lord Mayor by-election. The team successfully secured Sally the position of Lord Mayor of Melbourne with a compelling campaign and digital marketing strategy.

She later established the annual Unscripted Event Series that brings together remarkable leaders to share insights and practical messages around fundamental marketing issues facing business owners and executives.

Prior to founding her own consulting business Stephanie established the Australian online retailer in 2013 that offers an edit of limited edition women's shoes handcrafted by Italy's finest footwear families. Stephanie has hands-on experience with getting an eCommerce biz off the ground and understands the various marketing channels you can tap into to grow your brand.

We treat our clients with respect and kindness, which is why 95% of our work comes through referrals and recommendations.

If you have any questions, send us a DM via Instagram or say hello via email.

“I’m inspired by the doers and creatives I meet each day. When you mix together the spirit of collaboration and a passion for sharing knowledge, incredible things happen. I love supporting business owners and seeing them achieve their marketing goals.” - Stephanie Waters


Rebecca Frendo


Rebecca hails from the sunny shores of coastal NSW and moved to Melbourne in 2018 to chase her marketing dreams. She is inspired by big ideas and constantly hustles to get things done (checking off a to-do list is one of her favourite feelings).

Rebecca has experience working with various sectors including government, defence, marketing, fitness, fashion and retail sectors. Outside of Content Smith you can find her working hard at cheer practice or curled up with a good book. Our resident cheerleader (literally and figuratively), she still finds balance and won’t say no to chocolate.

If asked to describe her ultimate happy place, Bec would tell you she’d be on the beach, surrounded by loved ones.

Rebecca has a Bachelor of Commerce (Distinction) with a major in Marketing.