We take digital marketing off your daily “to-do” list, so you can focus on what you do best.

 

We know it’s not always easy to establish and maintain a digital presence for your business.

In fact, it can be challenging to find the hours or the know-how to make it happen.

As a business owner, you have about a million things to do every day, but managing your digital marketing, and creating authentic content doesn’t have to be one of them.

 
 

Unsure about what you need? We’ve helped people who are about to launch a business, public figures who need to maintain their personal branding online, and marketing teams from large brands who need a fresh perspective on their marketing content. Here are the ways we can help you improve your digital marketing.

 

If you’re launching a business, need a marketing strategy or health check, we can help. We’ll build a clear plan jam-packed with actionable tips to get you on the right track.

Stuck for fresh ideas? Leave us to create original photography, engaging captions, compelling website copy or click-worthy email marketing campaigns. We’ll help you share your story.

Are you time poor and can't keep up with the new features on LinkedIn, Instagram, Facebook and Twitter? Leave it to us to implement a considered content strategy to engage and build your community.

 

“Steph and her team at Content Smith provide a full service offering from brand audit and web design to social media management with professionalism, prompt turnarounds, and above all truck loads of initiative. Steph is efficient, helpful and knowledgeable, and a delight to work with. I'm a self-confessed tech doofus so having Steph on hand means I can stick to my strengths knowing my brand is being well managed and help is only a phone call away.”

- SABINA READ, PSYCHOLOGIST, MEDIA COMMENTATOR, SPEAKER, FACILITATOR

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Stephanie Waters

FOUNDER & DIRECTOR

Stephanie is dedicated to helping businesses and individuals unlock the power of digital marketing and technology to help clients grow.

Stephanie has been working with small and large brands in content and marketing roles since 2005.

In 2018, Stephanie joined the Executive Team of Independent Candidate Sally Capp for the City of Melbourne Lord Mayor by-election. The team successfully secured Sally the position of Lord Mayor of Melbourne with a compelling campaign and digital marketing strategy.

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Rebecca Frendo

MARKETING COORDINATOR

Rebecca hails from the sunny shores of coastal NSW and moved to Melbourne in 2018 to chase her marketing dreams. She is inspired by big ideas and constantly hustles to get things done (checking off a to-do list is one of her favourite feelings).

Rebecca has experience working with various sectors including government, defence, marketing, fitness, fashion and retail sectors. Outside of Content Smith you can find her working hard at cheer practice or curled up with a good book. Our resident cheerleader (literally and figuratively), she still finds balance and won’t say no to chocolate.

If asked to describe her ultimate happy place, Bec would tell you she’d be on the beach, surrounded by loved ones, and of course, eating chocolate.

Rebecca has a Bachelor of Commerce with a major in Marketing.

Ready to have a 30-minute free consultation?

"Stephanie was my all-round social media expert during my campaign for the City of Melbourne Lord Mayor by-election in 2018. She was professional and worked well with the campaign team. It has been such a pleasure working with her, and I was pleased to see my online community and engagement stats improve considerably after she started. Her advice and strategies were helpful and effective, and the content Stephanie produced received many compliments throughout the campaign. 

The connections created through social media were a vital part of the success of the campaign. Her social media strategy was substance based and provided cut-through for our campaign resulting in strong name recognition and ultimately success. I would highly recommend Stephanie to any business who needs help with their digital marketing."

- SALLY CAPP, CANDIDATE FOR THE LORD MAYOR OF MELBOURNE, CITY OF MELBOURNE

Want insights and actionable updates now?

Find our advice and digital marketing tips on the Journal.

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@contentsmith on Instagram

Massive shoutout to powerhouse babe @bobbyegreen from @thedigitalpicnic! Last week our marketing coordinator Rebecca attended a workshop to brush up on her understanding of facebook ads. #growthmindset #alwayslearning ⠀⠀⠀⠀⠀⠀⠀ One thing our clients wonder before outsourcing their marketing is how they know they will get results. It's a pertinent question - why bother spending resources in marketing if you don't see any return, right? ⠀⠀⠀⠀⠀⠀⠀ We do this digital marketing stuff day in day out, and we get pretty damn good results for our clients (if we do say so ourselves). From Facebook Ad campaigns that return revenue several times the dollar spent, to the social media strategy taking individuals to the next level up in their careers. ⠀⠀⠀⠀⠀⠀⠀ But this thing we call digital marketing isn't magic. A lot of time, effort and years of training and continued upskilling go into making it all happen. ⠀⠀⠀⠀⠀⠀⠀ We invest in our people as, after all, they're the ones that get s**t done. ⠀⠀⠀⠀⠀⠀⠀ Here's to collaboration, hard work, meeting awesome people and learning some new things along the way! 🥂 ⠀⠀⠀⠀⠀⠀⠀ 📷 @thedigitalpicnic
According to a new report from research firm Forrester, Instagram is the top-performing network for brand engagement. ⠀⠀⠀⠀⠀⠀ Our tips for making the most of this engagement? ⠀⠀⠀⠀⠀⠀ Use a call to action (CTA) in every post. This may be a "shop now" or "read our blog post via the link in our bio" at the end of your caption. It doesn't need to be a hard sell each time. It can also be more subtle, such as "share your thoughts in a comment below" or "think about how you can implement XYZ in your daily routine". ⠀⠀⠀⠀⠀⠀ Whatever you post about, think about what you want your followers to actually do after reading your post. ⠀⠀⠀⠀⠀⠀ In addition to CTAs, think about the other three C's; consistency, creative and collaboration. ⠀⠀⠀⠀⠀⠀ A whole book could be published about the three C's. But our key takeaways are simply to: ☝🏼Post regularly (even just once a week for some industries!) ✌🏼 Make sure your images and caption are high quality and add value 🖖🏼 Collaborate with other businesses and individuals to increase your reach ⠀⠀⠀⠀⠀⠀ Do you find social media overwhelming? 😕 😬 Why not DM us to see if we can help with your marketing workload? (See what we did there? Yup, that's our CTA!)
Guess what? For the very first time, I can go on a family holiday where I don’t need to continue to pick up the phone or laptop to get client work done 🥰 And that’s exactly what I’m doing right now hence the radio silence on Content Smith’s socials. I’ve just spent two days exploring Disneyland and DisneySea in Tokyo, Japan. It’s been wonderful to just be *present* in the moment and to only pick up my phone to snap my family 📸 For the next 10 days in Japan you’ll only find me on my personal account ✌🏼 ⠀⠀⠀⠀⠀⠀ I used to buy into the dream that hustling while travelling was a perk (!) for small biz owners - that I could control when I worked and where etc. However we too need our downtime (amirite?) and this #ladyboss needed it after the first two years of running this digi marketing biz! I reached a point in my biz ownership journey where I could bring on my first team member and I’m thankful to see she is ready to take on challenges as they come (me going on leave is one of them!). Shout out to @beccaleighfriendly for holding the fort while I’m taking a much-needed break. She’s the main reason why I’ve been able to reset and recharge before returning to our family of clients who trust us with their content and digi marketing management. Running your own biz is *hard* and it’s important to look after Y O U so you can be the best version of yourself for your family, friends and clients. See you on the flip side 😊
Is your social media etiquette up to scratch? Do you know the do's and don'ts of social media selling? If you're a service provider or product-based business that gains a fair percentage of leads from social media, this post is for you. We've shared a handful of tips via our 'Freebie' Highlight section on our insta profile 👆🏼It's no surprise that those tips include setting goals and engaging with your community. Let us know if you'd like to hear more in the comments.
New blog post!! LinkedIn, Twitter, Instagram, Facebook, Pinterest, Youtube... it can be overwhelming. 😪 Finding time to be active on EVERY platform can feel like an impossible task when you’re busy running your own business. More importantly; it can be ineffective. Read our latest blog post to determine which social media platforms are best for you and your industry. Link in bio!