We take digital marketing off your daily “to-do” list

So you can focus on what you do best

We know it’s not always easy to establish and maintain a digital presence for your business.

In fact, it can be challenging to find the hours or the know-how to make it happen.

As a business owner, you have about a million things to do every day, but managing your social media profiles, and creating authentic content doesn’t have to be one of them.


Digital Marketing Audit

This health check includes your website, social media platforms, and email marketing activity.  We'll recommend ways to improve your effectiveness and engagement.

Strategy & coaching

We'll sit down with you to understand your business, your customers, and build a complete marketing strategy.

Insights and Analysis

Our social media analysis reports will help you allocate your marketing funds more clearly and effectively.


Save time by leaving us the task to create original photography and engaging captions for your social media platforms and website.

Email marketing

Your email list is your asset. We can help you grow your email list and nurture your customer relationships.

Community Engagement

On your behalf, we'll respond to comments from your online community and moderate the engagement.

Account Management

Time poor? Can't keep up with the new features on LinkedIn, Instagram, Facebook and Twitter? Leave it to us to engage and build your community.

Website Management

Need to update your online copy and images? Save time and leave the online maintenance to us.

Ads & Competitions

Not sure how to create an engaging and creative ad/competition that will get cut-through? We can help guide you through the process.

Imagine not having to worry about what to post, when to post; and whether it is working!

Sally Capp

City of Melbourne

McGrath Blackburn and Box Hill

Sabina Read

Lunch Lady Magazine

Kush Diamonds

Little Alfie Photography





Stephanie Waters


Content Smith was established by Stephanie Waters, a communications practitioner with over 12 years' experience in the corporate, government, community, fashion and lifestyle sectors.

Content Smith’s unique service helps small to medium sized businesses grow by providing outsourced marketing support capable of nurturing an engaged community and driving conversions.

In 2018, Stephanie joined the Executive Team of Independent Candidate Sally Capp for the City of Melbourne Lord Mayor by-election. The team successfully secured Sally the position of Lord Mayor of Melbourne with a compelling campaign and digital marketing strategy.

Stephanie established the Unscripted Event Series in 2019 that brings together remarkable leaders to share insights and practical messages around fundamental marketing issues facing business owners and executives.

Prior to founding her own consulting business Stephanie established the Australian online retailer Ballettonet.co that offers an edit of limited edition women's shoes handcrafted by Italy's finest footwear families.


Rebecca Frendo


Rebecca was raised on the sunny shores of coastal NSW and moved to Melbourne in 2018 to chase her marketing dreams. She is inspired by big ideas and constantly hustles to get things done (checking off a to-do list is one of her favourite feelings). When she is not writing, creating, or at university, she will be working hard at cheer practice or curled up with a good book.

A young creative at heart, Rebecca has experience working with various sectors including government, defence, marketing, fitness, fashion and retail sectors. Rebecca’s goals involve working with and enabling proactive individuals to realise shared visions, whether that be business growth, strong storytelling or taking over the world (baby steps towards the latter). Her superpower is a tie between super-diligence and the ability to eat a family block of chocolate in one go.

If asked to describe her ultimate happy place, Bec would tell you she’d be on the beach, surrounded by loved ones, and of course, eating chocolate.

Ready to have a 15-minute free consultation?

Sally capp, Candidate, Lord mayor of Melbourne

"Stephanie was my all-round social media expert during my campaign for the City of Melbourne Lord Mayor by-election in 2018. She was professional and worked well with the campaign team. It has been such a pleasure working with her, and I was pleased to see my online community and engagement stats improve considerably after she started. Her advice and strategies were helpful and effective, and the content Stephanie produced received many compliments throughout the campaign. 

The connections created through social media were a vital part of the success of the campaign. Her social media strategy was substance based and provided cut-through for our campaign resulting in strong name recognition and ultimately success. I would highly recommend Stephanie to any business who needs help with their digital marketing."


"Working with Steph is so refreshing and I always look forward to working with her. I love Steph’s fresh approach, understanding of online marketing and social media, and professionalism. I would certainly recommend her to clients."


“Stephanie, your preparatory work in providing the manual together with your very supportive and informative hands-on session was so professional and exceeded expectations. You spoke in our language and made it easy to understand the jargon and navigate through the social media landscape.

I would not hesitate to recommend you to others who need assistance with their social media platforms.”

SABINA READ, Psychologist, Media Commentator, Speaker, Facilitator

“Steph and her team at Content Smith provide a full service offering from brand audit and web design to social media management with professionalism, prompt turnarounds, and above all truck loads of initiative. Steph is efficient, helpful and knowledgeable, and a delight to work with. I'm a self-confessed tech doofus so having Steph on hand means I can stick to my strengths knowing my brand is being well managed and help is only a phone call away.”


"Stephanie is the first online marketing manager that I've worked with, and it has been a pleasure to have her help launch PIY into Australia. When faced with a difficult task, Stephanie handled everything efficiently with care and professionalism. Her experience in social media and communications management improved the brand's performance. She always gave valuable suggestions in her proposals that were clear and refreshing to read. I would highly recommend Stephanie to clients."

Spend less time in your business and more time working on it.