Where is marketing heading? The top digital marketing trends for 2019.

Where is marketing heading? The top digital marketing trends for 2019.

Marketing is progressing towards brand-driven storytelling rather than simply listing attributes of products.

Building your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to connect with your ethos, values and history. Companies that create compelling narratives can influence customer perspectives.

eCommerce Marketing promotions to make the most out of the silly season

eCommerce Marketing promotions to make the most out of the silly season

Australians spent a collective $11 billion on Christmas presents last year (1) and will most likely continue to spend big during Christmas in 2018.

It’s not surprising that the time leading up to Christmas is the busiest of the year for the retail industry. However, with everyone competing for the attention of Christmas shoppers, it can be hard to know the best way to cut through the noise and attract customers.

The following is 10 tried and tested ideas for making the most out of the silly season.