How to make the most out of your personal branding photoshoot

All the variety, all the charm, all the beauty of life is made up of light and shadow. 

– Leo Tolstoy

Like yin and yang, every small business needs a quality photographer. Whether it’s staff headshots, product photography or content for social media; content is king.

As a digital marketing agency, we know the impact of good quality content firsthand. This is where Courtney King comes in.

How to get more testimonials for your business

Testimonials are one of the best ways to get social proof.  They help to build trust, attract customers and increase conversions. Google reviews can help businesses improve their local rankings, i.e, local results that appear for people who search for businesses and places near their location such as “restaurants near me”.

91% of millennials trust online reviews as much as friends and family (1) and 72% of customers won’t act until they read some reviews (2). The question is, how do we ask for reviews without sounding pushy? Here are our top 5 ways to get more testimonials.

What social media platforms are right for you?

When you’re busy running your business, finding time to be active on every social media platform can feel like an impossible task.

More importantly, it can be an ineffective use of your time. Instead of spreading your resources thin; focus your efforts on one or two key platforms.

The question is, how do you choose the right ones?

Where is marketing heading? The top digital marketing trends for 2019.

Where is marketing heading? The top digital marketing trends for 2019.

Marketing is progressing towards brand-driven storytelling rather than simply listing attributes of products.

Building your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to connect with your ethos, values and history. Companies that create compelling narratives can influence customer perspectives.