Journal
Get to know Jules, our Digital Marketing Specialist
Get to know Jules, our Digital Marketing Specialist
This month we asked Jules some questions to shed some light on her role at Content Smith, what she’s inspired by and her digital trends predictions for 2023.
How to Use Paid Advertising for Your Industry
In 2022, you can't think of 'digital marketing' without also thinking of 'paid ads'. Paid ads are a necessary requirement for every brand’s digital marketing toolbox. We are a firm believer in the power of paid advertising to complement your organic marketing efforts. Paid ads provide a critical marketing boost, allowing brands like yours to reach and engage with potential customers you wouldn’t have access to otherwise.
The Melbourne Boomers’ 21/22 WNBL Championship Win is paving the way for female athletes.
We are so proud to be a part of this positive change in the Australian culture, and thoroughly enjoy the rewarding work we are able to do with the Boomers, through collaborating to grow their digital presence to inspire more young girls.
Career advice when starting in digital marketing
This month we catch up with Ellie Anderson, our Marketing Coordinator. She’s been with us for four months and now juggles work with her final year of tertiary studies at Swinburne University. So, we thought it’ll be a great chance to find out what she’s discovered about herself and what it’s like to work at Content Smith.
This interview is helpful for those wanting to get started in the digital marketing industry or wanted to know what it’s like to work in an agency.
Get to know Manny, our Senior Digital Marketing Specialist
Get to know Manny, our Senior Digital Marketing Specialist
This month we asked Manny some questions to shed some light on his role at Content Smith, his career so far, what inspires him and his perspective on website design trends for 2022.
7 marketing trends you should know about for 2022
And just like that 2021 is over and 2022 has begun.
As we reflect on the whirlwind that was 2021, some emerging trends (new and old) appear in digital marketing for the new year.
We’ve pulled together our top seven marketing trends that brands and marketers need to consider in their 2022 strategy.
How Apple's iOS 15 Could Impact Email Marketers
When Apple announced their new iOS 15 update, digital marketers and brands alike went into shock. Mail Privacy Protection meant that email open rates would be blocked as Apple continued its crackdown on data privacy. There’s been a fair amount of concern around data privacy issues over the last few years, but no one quite saw this coming.
Top 6 Chinese digital platforms making waves
The Chinese social media landscape is rapidly growing and changing, but if you live outside of China, you might not know much about it. To take a closer look at how digital marketing works in China, we’re going to cover six of the top Chinese social media/digital platforms making waves in China right now.
Have the iOS14 changes really affected paid advertising results?
Last year Apple announced that the Identifier For Advertisers (IDFA) would become opt-in in its next mobile operating system update, iOS 14. In case you missed it, the IDFA helps advertisers measure ad effectiveness as well as track devices and people. Naturally, this has meant that agencies and marketers have had to pivot and change the way they target users online.
Meet Jacinda, our Senior Digital Strategist
So it’s been over four months since Jac joined our team and I thought it’ll be a good time for you to know a little more about her and why we love having her at Content Smith.
How we like to welcome new team members at Content Smith
Here at Content Smith, I love the process of welcoming a new team member to the office and I may take more delight in giving the gifts than the recipient opening them up 😅
What are the types of digital marketing?
Establishing a digital marketing strategy is crucial, but first, you need to assess what type(s) of digital marketing is going to be the best fit for your brand.
Let’s look at 7 of the main digital marketing strategies you can be using for your brand.
Communicating your ‘why’: hear from four luminaries about why it’s more essential than ever
Here we go again. What have you learnt during the first lockdown period? How we use our time in Lockdown 2.0 can make a difference in our health.
10 reasons why content marketing is important for your business
We know that there are about one hundred and one things you should be doing for your business, right? But how do you know which direction to focus your time, energy and budget? You can’t do ALL of them (just trust us, it’s not a good idea!)
So we wanted to cover one of the basics when it comes to marketing your business.
Content Smith appoints Helene Chen as its WeChat marketing specialist
I am thrilled to introduce Helene Chen as our WeChat specialist at Content Smith. She’s joined our team to build our service offerings in the WeChat marketing space.
We currently offer clients support in registering and verifying their own WeChat Official Account, support in renewing their registration with WeChat/Tencent each year, and ongoing management of their account.
For now? I thought I’d ask Helene a few questions so you can get to know her as well as discover her insights into marketing to Chinese-speaking customers/clients.
6 ways to keep marketing your brand during COVID-19
Businesses worldwide are taking a catastrophic hit during the COVID-19 hit.
As a knee jerk reaction, businesses may be inclined to drastically decrease marketing spend, reactionarily pivot their core marketing strategies, or cut out their marketing initiatives entirely. This could be a mistake.
Sticking to long-term marketing strategies that work is the key here. Research has shown that brands who not only stick to their marketing efforts but actually increase them in recessionary periods, come out on top, both during the economic downturn and the boom that follows. In addition, studies indicate that companies who lowered ad spend during a recession saw sales and income fall by 20-30% over the next two years as a result.
However, remaining consistent, and making small adaptations to long-term marketing strategy is no easy task.
We have rounded up 6 tips to continue marketing your brand during the COVID-19 crisis.