Stephanie 15/4/22 Stephanie 15/4/22

Career advice when starting in digital marketing

This month we catch up with Ellie Anderson, our Marketing Coordinator. She’s been with us for four months and now juggles work with her final year of tertiary studies at Swinburne University. So, we thought it’ll be a great chance to find out what she’s discovered about herself and what it’s like to work at Content Smith.

This interview is helpful for those wanting to get started in the digital marketing industry or wanted to know what it’s like to work in an agency.

Content Smith Team 13/1/22 Content Smith Team 13/1/22

7 marketing trends you should know about for 2022

And just like that 2021 is over and 2022 has begun.

As we reflect on the whirlwind that was 2021, some emerging trends (new and old) appear in digital marketing for the new year.

We’ve pulled together our top seven marketing trends that brands and marketers need to consider in their 2022 strategy.

Stephanie 15/11/21 Stephanie 15/11/21

How Apple's iOS 15 Could Impact Email Marketers

When Apple announced their new iOS 15 update, digital marketers and brands alike went into shock. Mail Privacy Protection meant that email open rates would be blocked as Apple continued its crackdown on data privacy. There’s been a fair amount of concern around data privacy issues over the last few years, but no one quite saw this coming.

Stephanie 19/8/21 Stephanie 19/8/21

Have the iOS14 changes really affected paid advertising results?

Last year Apple announced that the Identifier For Advertisers (IDFA) would become opt-in in its next mobile operating system update, iOS 14. In case you missed it, the IDFA helps advertisers measure ad effectiveness as well as track devices and people. Naturally, this has meant that agencies and marketers have had to pivot and change the way they target users online.

Stephanie 14/8/21 Stephanie 14/8/21

Meet Jacinda, our Senior Digital Strategist

So it’s been over four months since Jac joined our team and I thought it’ll be a good time for you to know a little more about her and why we love having her at Content Smith.

Stephanie 12/7/20 Stephanie 12/7/20

Communicating your ‘why’: hear from four luminaries about why it’s more essential than ever

Here we go again. What have you learnt during the first lockdown period? How we use our time in Lockdown 2.0 can make a difference in our health.

Stephanie 16/6/20 Stephanie 16/6/20

10 reasons why content marketing is important for your business

We know that there are about one hundred and one things you should be doing for your business, right? But how do you know which direction to focus your time, energy and budget? You can’t do ALL of them (just trust us, it’s not a good idea!)

So we wanted to cover one of the basics when it comes to marketing your business.

Stephanie 26/4/20 Stephanie 26/4/20

6 ways to keep marketing your brand during COVID-19

Businesses worldwide are taking a catastrophic hit during the COVID-19 hit.

As a knee jerk reaction, businesses may be inclined to drastically decrease marketing spend, reactionarily pivot their core marketing strategies, or cut out their marketing initiatives entirely. This could be a mistake.

Sticking to long-term marketing strategies that work is the key here. Research has shown that brands who not only stick to their marketing efforts but actually increase them in recessionary periods, come out on top, both during the economic downturn and the boom that follows. In addition, studies indicate that companies who lowered ad spend during a recession saw sales and income fall by 20-30% over the next two years as a result.

However, remaining consistent, and making small adaptations to long-term marketing strategy is no easy task.

We have rounded up 6 tips to continue marketing your brand during the COVID-19 crisis.

Stephanie 22/4/20 Stephanie 22/4/20

JobKeeper: I get the financial side…but what are my other obligations?

This week on the Journal we chat with HR specialist and Director of Armadillo HR Carly Amando. After 17 years in the corporate world, she decided she wanted to share her knowledge with other SME's. She is an operationally-focused certified HR professional that can help create realistic and practical people solutions for your business. She has a proven track record in recruitment, industrial relations, employee relations, outplacement and much more!

If you’re like the other biz owners out there, you probably have questions about JobKeeper. Carly shares her thoughts and advice on some frequently asked questions about how business owners and managers can manage JobKeeper and their teams during this state of emergency.

Stephanie 8/12/19 Stephanie 8/12/19

Tips to make Facebook Ads work

Facebook Advertising can feel daunting when you’re a business owner juggling a million different tasks. If you’ve tested the waters before and didn’t get much value out of it, don’t despair! We chat with Facebook Ads specialist Veena Gandhi and find out her tips to make this marketing channel work for you and your business. She also shares how eComm retailers can maximise their efforts during key sales periods like Christmas.

Stephanie 14/10/19 Stephanie 14/10/19

How to make the most out of your personal branding photoshoot

All the variety, all the charm, all the beauty of life is made up of light and shadow.
– Leo Tolstoy

Like yin and yang, every small business needs a quality photographer. Whether it’s staff headshots, product photography or content for social media; content is king.

As a digital marketing agency, we know the impact of good quality content firsthand. This is where Courtney King comes in.

Stephanie 2/10/19 Stephanie 2/10/19

How to get more testimonials for your business

Testimonials are one of the best ways to get social proof. They help to build trust, attract customers and increase conversions. Google reviews can help businesses improve their local rankings, i.e, local results that appear for people who search for businesses and places near their location such as “restaurants near me”.

91% of millennials trust online reviews as much as friends and family (1) and 72% of customers won’t act until they read some reviews (2). The question is, how do we ask for reviews without sounding pushy? Here are our top 5 ways to get more testimonials.

Stephanie 1/4/19 Stephanie 1/4/19

Why is personal branding so important?

Personal branding may not be at the top of your business to-do list, but it should be. In a digital world where first impressions are key, the image you portray for your business can make or break the potential of new clients, returning clients, and the future of your business.

Stephanie 23/10/18 Stephanie 23/10/18

Take your LinkedIn profile to the next level in three steps

LinkedIn is now the largest social media platform for professionals. When done well, it is a very effective marketing tool for the business professional, freelancers, and small to medium businesses, helping them to build profitable connections.

But what can it do for you?