Journal
Keep up with our latest news and announcements.
Is digital marketing taking over traditional marketing?
Many brands struggle with deciding which kind of marketing to do because their budget will only stretch to one or the other, not both. You're not the only one. Especially during these surreal times [thanks COVID-19], where some businesses have made the difficult choice to pull back their marketing spend or even cease their marketing efforts to survive in the short term.
The decisions that must be made are not easy: which method of marketing will give me the most bang for my buck? How do I know if my marketing is working? Will it reach my target audience?
The debate between traditional and digital marketing is long and lasting. It ultimately comes down to which one fits the needs of your brand. When trying to choose between traditional and digital marketing, let’s take a look at both.
Top 7 Facebook Ads Metrics You Should Focus on in 2020 (and 5 metrics you should ignore)
So you’ve launched your carefully planned ad campaign. Now the real work begins.
You want to spend your budget wisely, of course. Optimising your campaign and getting the return on investment, you need to measure performance by tracking the Facebook ad metrics that matter.
Is there a right way to measure paid ads performance? How do you know which metrics to review?
What you need to know about TikTok
TikTok is the shiny new social media platform on the scene. Founded by billionaire Zhang Yiming, and owned by Beijing tech conglomerate ByteDance, TikTok lets you watch, create, and share videos easily on your phone. It’s funny, sometimes cringe-worthy, and proven addictive. [I often find myself having this sudden urge to dance when a song that’s trending on TikTok is played on the radio.]
The rise of TikTok has made us ponder some valid questions:
Is TikTok only for kids?
Will TikTok replace Instagram?
Is TikTok safe?
Is it worth my business having a presence on TikTok?
And how does TikTok work?
Read on to find out what you need to know about the new kid on the social media block.
What you need BEFORE you start using Facebook Advertising
Our Handbook to achieving Facebook Ads success is ready for you! This is NOT a guide to help you create Facebook ads and develop a paid advertising strategy. That's right, it's a little different.
Our handbook will help you check if all the key digital marketing elements are in place BEFORE you roll out your Facebook ads campaigns so you achieve the ROI you aim for.
This is something I go through with my social media management clients. New clients want to be able to retarget ads to increase web traffic and leads for their business. While these are great objectives to have, any paid advertising strategy will fail if a few key elements in your digital marketing stack are not optimised. We share these with you in our Handbook.
Biz for Bushfires Online Auction
This week we’re supporting #BizForBushfires Online Auction to raise funds for bushfire relief.
Check out airauctioneer.com/bizforbushfires to bid on our Social Media Health Check. We’ve banded together with a group of conscious businesses who care deeply about the impact of our national bushfire disaster, so we’re donating products and services to raise much-needed funds. Along with us, there are over 55 other businesses donating services across marketing, strategy, leadership, digital, photography, branding, personal wellbeing and even office style!
Marketing Trends You Need to Know in 2020
As a digital marketing agency working with successful businesses and individuals, we have seen firsthand how being ahead of the curve can help you gain better leads with less investment.
For example, the first adopters of Facebook and Instagram had an advantage in building an organic following compared to today.
As the world becomes more cluttered, businesses need to stand out from the noise. By staying on top of the trends, you can reach more customers, more efficiently and effectively.
Here is our summary of the top 6 marketing trends you need to know about in 2020.
What social media platforms are right for you?
When you’re busy running your business, finding time to be active on every social media platform can feel like an impossible task.
More importantly, it can be an ineffective use of your time. Instead of spreading your resources thin; focus your efforts on one or two key platforms.
The question is, how do you choose the right ones?
Why is personal branding so important?
Personal branding may not be at the top of your business to-do list, but it should be. In a digital world where first impressions are key, the image you portray for your business can make or break the potential of new clients, returning clients, and the future of your business.
Take your LinkedIn profile to the next level in three steps
LinkedIn is now the largest social media platform for professionals. When done well, it is a very effective marketing tool for the business professional, freelancers, and small to medium businesses, helping them to build profitable connections.
But what can it do for you?