Journal
Keep up with our latest news and announcements.
How Apple's iOS 15 Could Impact Email Marketers
When Apple announced their new iOS 15 update, digital marketers and brands alike went into shock. Mail Privacy Protection meant that email open rates would be blocked as Apple continued its crackdown on data privacy. There’s been a fair amount of concern around data privacy issues over the last few years, but no one quite saw this coming.
Have the iOS14 changes really affected paid advertising results?
Last year Apple announced that the Identifier For Advertisers (IDFA) would become opt-in in its next mobile operating system update, iOS 14. In case you missed it, the IDFA helps advertisers measure ad effectiveness as well as track devices and people. Naturally, this has meant that agencies and marketers have had to pivot and change the way they target users online.
Top 7 Facebook Ads Metrics You Should Focus on in 2020 (and 5 metrics you should ignore)
So you’ve launched your carefully planned ad campaign. Now the real work begins.
You want to spend your budget wisely, of course. Optimising your campaign and getting the return on investment, you need to measure performance by tracking the Facebook ad metrics that matter.
Is there a right way to measure paid ads performance? How do you know which metrics to review?
What you need BEFORE you start using Facebook Advertising
Our Handbook to achieving Facebook Ads success is ready for you! This is NOT a guide to help you create Facebook ads and develop a paid advertising strategy. That's right, it's a little different.
Our handbook will help you check if all the key digital marketing elements are in place BEFORE you roll out your Facebook ads campaigns so you achieve the ROI you aim for.
This is something I go through with my social media management clients. New clients want to be able to retarget ads to increase web traffic and leads for their business. While these are great objectives to have, any paid advertising strategy will fail if a few key elements in your digital marketing stack are not optimised. We share these with you in our Handbook.
Tips to make Facebook Ads work
Facebook Advertising can feel daunting when you’re a business owner juggling a million different tasks. If you’ve tested the waters before and didn’t get much value out of it, don’t despair! We chat with Facebook Ads specialist Veena Gandhi and find out her tips to make this marketing channel work for you and your business. She also shares how eComm retailers can maximise their efforts during key sales periods like Christmas.