Meet Jacinda, our Senior Digital Strategist

So it’s been over four months since Jac joined our team and we thought it’ll be a good time for you to know a little more about her and why we love having her at Content Smith.

Tell us about your role

I don’t like to label myself, but if I have to describe my role, I go with “strategic storyteller.” I make creative ideas happen.

You’ve been with us for 4 months now. What do you like most about working at Content Smith?

Simple! It feels good. Like this is what I am supposed to be doing. I feel so much more calm and so much more balance in my life than I have in previous agency roles. Also partnering up with Steph Waters- our brains work well together and we give each other the push we need to do great work.

What’s a highlight so far?

Working with start-up brands and creating work that is both empowering and led by conscious principles (economically, socially and ecologically). We are not here to litter the internet, we are here to create work that allows individuals and brands to thrive.

What’s on your bucket list?

I’ve always lived by the ‘I’ll survive wherever I’ll figure it out’ kind of spirit so with that in mind…

I’d like to own a rural hobby farm, solve a murder, create my own skincare brand and run the New York Marathon.

Jacinda’s 10yo cat she adopted.

What are your top 3 ways to manage working from home?

  1. Commit to your intention and make space for yourself to thrive.

  2. Know those bad days will come, expect them and invite them, and then show up again.

  3. Hydrate.

What’s your quote to live by?

Be brave and remember that “No” is powerful.

Ready to increase growth and influence through creative campaign solutions? Contact Jacinda at jacinda(@)contentsmith.com.au to book a chat.

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