# 41

Beckham’s Back in the Media 🫢 | Human Chips Are Here 🤯 | Creators Are Broke 💸

❤️ What We Liked

Super Bowl Sunday means Super Bowl Ads! 🏈

And Uber is nailing the 2024 marketing game by reimagining the famous Beckham meme from his Netflix documentary to create a hilarious teaser for their upcoming Super Bowl ad. This campaign is essentially an ad for an ad, building massive excitement around their commercial before it even airs. Ad-ception! 😂

Uber Eats has a track record of turning viral memes into advertising hits, as they did last year with Kendall Jenner's cucumber moment from her reality show. Transforming popular memes into compelling ads is a tactic that brands should jump on right away. 📍

📌 What We Saved

Who remembers Rise of the Planet of the Apes? 🌎

In a world where the boundary between science fiction and reality increasingly blurs, Elon Musk's Neuralink has ushered us into a new era with its groundbreaking brain-computer interface implant in its first human patient. 📀

This pioneering development, demonstrating early success in neuron spike detection, signifies a monumental leap toward empowering individuals to control digital devices merely with their thoughts. 🙈

Targeted at providing revolutionary assistance to those with paralysis and neurological conditions, this trial explores the safety and efficacy of the Telepathy implant. Neuralink's achievement could redefine our interaction with technology, turning what once seemed like distant future dreams into today's tangible reality. 🔮

📮 What We Shared

Kajabi’s recent report, which analysed over 2,000 creators, highlights the booming creator economy—projected to reach $480 billion by 2027. 📈

Despite this growth, the study reveals that a majority of creators (66%) depend solely on brand deals for their income. This reliance presents a challenge for those without millions of followers, underscoring the fierce competition within the industry. 🏆

The findings suggest that diversifying income streams could be crucial for all creators and brands aiming to succeed in this increasingly crowded marketplace. 💁