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Google Ads Turned Off? 📵 | Website Design To The Next Level ⬆️ | Step Up Your B2B 🤑

❤️ What We Liked

Are you prepared to elevate your Google Ads strategy? If not, Google is going to turn off your ads.

Starting March 11, ad groups that are inactive for over a year will be paused by Google, heralding a new era of budget efficiency. This initiative promises to enhance spending effectiveness by targeting groups launched at least 13 months ago without impressions in the past year.

Advertising wields the power to reactivate these ad groups, with Google advising such action only if there’s a strong likelihood of future engagement. Remember, if these groups remain inactive for three more months post-revival, they’ll be paused again.

This article commends this move as a budget triumph, as it streamlines campaigns and maximises every dollar. If Google changing ads has you feeling a little confused, don’t worry, we’re pros at this – just hit reply down below and we’d be happy to explain it further.

📌 What We Saved

Alright, we had to share this website with you because it’s so cool! At Content Smith we’re big into website building. We are constantly keeping our eyes peeled for stylish and functional sites (we even have a whole Slack channel dedicated to it), to encourage inspiration for both us and our clients.

Unseen Studios has taken our virtual breath away with this one. It takes a moment to load, but once it does you’re in a new whole digital world.

The site features top-notch graphics and renders, a bold interface with unique scrolling capabilities, phenomenal world-building, and next-level interaction. While it may be a lot for some viewers, you have to appreciate the artistry and dedication that’s gone into creating this website. Talk about strong branding. You immediately get a sense of who Unseen Studios are, and what they can do.

If you’re feeling a little inspired and are thinking about redoing your website, hit us up below. We’re here to help.

📮 What We Shared

We feel a lot of Like, Save, Share is focused on B2C marketing. Well, it’s now time we shine a light on the less exciting and fun marketing sibling - B2B. Are you struggling to make your B2B content marketing stand out?

The latest research from the Content Marketing Institute unveils key trends for B2B in 2024. Despite the crucial role of establishing content standards, many businesses still fail to treat content as a coordinated business function. This oversight results in challenges such as resource shortages and the absence of guidelines for AI use, issues that contrast with the smoother operations seen in B2C marketing. As businesses navigate the evolving landscape of content marketing, addressing these disparities is essential for driving success in B2B endeavours.

Dive into the findings here and check out the advice from CMI Chief Strategy Advisor Robert Rose to unlock insights that can elevate your B2B marketing strategies. At Content Smith we know the challenges of B2B marketing, so we found this article useful in reshaping our current strategies.