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Copy Tricks AI Can't Do | Monster WorkSafe Ad | Marketing's Future

❤️ What We Liked

With apps like ChatGPT and Gemini sounding more formulaic than ever, you may need to brush up on your copywriting skills moving forward. Knowing how to write is one thing, but knowing how to write copy is another.

Copy has to be sharp, witty, informative and direct. It also needs a tone and charm. Easier said than done right? Or should we say copyright?

Here are Fatima Khan’s best tips for writing thumb-stopping copy.

📌 What We Saved

At Content Smith we’re always on the lookout for great ads and campaigns. There has never been a better time to push advertising's creative boundaries than now.

How far can an ad go? Some of the most successful ads of all time have included random subjects and themes that have nothing to do with the product. Remember Cadbury’s famous gorilla ad?

That’s why we loved this ad from Melbourne’s very own SICKDOGWOLFMAN agency. The campaign was for WorkSafe, who are aiming to educate the public on what is okay and not okay in the workplace.

Who doesn't love a fluffy monster (not an analogy) experiencing various types of workplace bullying? Very creative. Love it.

📮 What We Shared

Ever wondered what's next in digital marketing? Ahead of the Game grilled six experts to get the inside scoop, and guess what… AI is the leading star.

The podcast also dives into social media, paid ads, killer marketing strategies, career trends, and search innovations. It also emphasises the importance of understanding younger audiences.

Manny, our senior manager Manny recommended it - so you know it’s going to be good.