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#1 TikTok Hack | When To Rebrand | AI and Fossil Fuel

❤️ What We Liked

At Content Smith, we’ve become accustomed to some ad hoc content creation. That’s why we were so impressed with this brand's approach to content creation.

Lucent Globe makes laundry sheets, and instead of hiring a studio or fancy Airbnb, they removed the idle man and went to Ikea. Ikea, a display home circus, became the perfect backdrop for their product shoot.

The best part, it was completely free. Kudos.

📌 What We Saved

Are you running META ads? But they ain’t going anywhere. Don’t worry, you’re not the only one.

The Digital Picnic recently shared their insights on LinkedIn on how you can shift your strategy and targeting to get the results you want. The answer is a creative touch.

Meta reports that 56% of actions come from ad creative. That's over half a campaign's success!

The Digital Picnic tested this creative strategy for their activewear client. Check out the post to see how they leveraged a "us vs. them" trend. The results are pretty great.

Content Smith is definitely going to test and trial this approach with a few of our clients.

📮 What We Shared

HubSpot has recently dropped a free guide called, The Marketer's Guide to TikTok for Business.

The guide will help you harness the power of TikTok for business success through thorough insights and strategies.

TikTok is an ever-growing landscape, and with trends popping up every second day, it’s hard to know what direction to take on the app.

Hopefully, this resource will help you market cowboys out there.