# 50

Tab City | Google Saves Tasmanian Kelp | Dove Flies Away From AI

❤️ What We Liked

We couldn’t help but double-tap this meme.

Very relatable. Very funny. Very Monday morning.

📌 What We Saved

Google’s new campaign, sprouting partnerships with local Aussie science rockstars, is using AI superpowers to map and restore these leafy underwater giant kelp towers. The plan? To decode their DNA and give them a fighting chance against climate change.

And guess who’s making science fun again? TikTok’s own Sam Cotton! With his cheeky animations, Sam’s bringing kelp talk to your screens in digestible bites, making conservation as engaging as his viral critter clips.

We love seeing good news stories about AI, so we couldn’t help but save this.

📮 What We Shared

Dove's recent pledge to refrain from employing AI in its communications has sparked discussions among marketers about the role of AI and brand integrity. As AI advances, should marketers decide whether or not the use of AI aligns with a brand's ethos?

Dove's decision is abreast with its longstanding commitment to authentic beauty, echoing its stance against photoshopping in advertising. By opting out of AI, Dove reaffirms its dedication to celebrating real beauty. At Content Smith, we think it’s pretty radical and bold what Dove is doing, and are glad they're sticking to their guns.

The move prompts reflection on how brands uphold authenticity in an evolving digital landscape, with implications for consumer trust and connection.