Beckham’s Back in the Media 🫢 | Human Chips Are Here 🤯 | Creators Are Broke 💸

Super Bowl Sunday means Super Bowl Ads! 🏈 And Uber is nailing the 2024 marketing game by reimagining the famous Beckham meme from his Netflix documentary to create a hilarious teaser for their upcoming Super Bowl ad.

BeReal Is Back ⭐️ | Performance Marketing is Failing You 📉 | Netflix Prices Soar!💰

BeReal was all the talk when it first hit the scene, but since then it’s dipped in popularity. However, in an attempt to be relevant again, the app is now introducing RealPeople, a feature diverging from its original premise of spontaneous friend sharing.

The Apple of Your Eyes 👁️ | Stop Falling Behind On Insta 😮‍💨 | Great News for the Tone Deaf 🎵

Get ready for an insane tech leap! On February 2 (just a few days away!), Apple Vision Pro is hitting the scene, bringing a whole new vibe to work, connection, and entertainment. Apple is making the impossible possible.

Frank Green Is Watching Us 👀 | Bizarre Tips To Go Viral 📈 | 2023 Word Of The Year 🧠

It's the 4th week of the new year and we're still not over some viral moments in the marketing world of 2023. 💻

META Protects Teens 👊 | iPhone Hacks 2024 🧠 | The Best ChatGPT Prompts ❤️

When you see Meta in the news, it’s usually for something unfavourable that they’ve done. However, this time around Meta has done something incredible! 🎉

Coke Hired Who? 😅 | One Bad Apple 🍎 | 2024 Marketing Trends 📊

If, like us, over the holidays you took a break from social media and your phone, you may have missed the groundbreaking ad Coke Cola released.

Gemini vs ChatGPT 🤺 | Xmas Ads Showdown 🎤 | TikTok AI? 🤯

Okay, when Google releases something new, you know it’s going to be good… And that it will most likely shake up the game.

Probably The Weirdest Thing We've Ever Seen 🙈 | No More Gatekeeping 😌 |Get The [Email] Help You Need 💌

Each day unfolds with remarkable strides in the realm of AI, leaving us constantly astonished by its progress and innovations. 🤖

Tiktok made me buy it... literally 😫 | We'd double tap that 🍏 | How to sound like an informed marketer (ft. Twitter rebrand) 😉

Everyone wants to be TikTok, and TikTok wants to be… Shein? 🤨 That’s right folks. The mega entertainment app has decided to spread its wings to make $$’s selling cheap goods to consumers.

Don't Set Your Car On Fire Please 🙏 | Boo Black Friday! 🫢 | An Audience That Keeps On Giving 🎁

If you’ve been on TikTok recently you may have seen the viral video of a woman showing off her Stanley Cup still full of ice, despite surviving her car exploding. The video alone racked up over 70 million views. 🤯

AI Is Out Of Control 🤪 | Venus Flytrap + Xmas 🎄| Fired From The Top 🔝

Remember the movie Her? Did you think the technology Scarlett Johansson was the voice for was a bit far-fetched? 😈

Grid Check 📲 | Typos on Billboards? 🚫 | Corporate Resilience 💪

It seems Instagram is always listening to our requests, but not always acting on them. Well, in this instance, the Instagram Lords have answered! 🙏

22 Hours? ⏰ | Leave Yourself At Home! 🏡 | Rethinking Content Creation 💭

If you’re a tech fan like some of us at Content Smith, you would have been aware that Apple is releasing a new MacBook Pro. It’s called the M3 MacBook Pro, and boy does it have a lot to be giddy about. 💻

Lazy Girl WHAT? 😴 | No More IRL Shopping 🛍️ | AI’s Future 🔮

If you’ve been on #worktok recently, you may have encountered Anti Work GirlBoss, aka Gabrielle Judge, aka TikTok’s corporate anarchist. This Mumbrella think piece by Maisie Gray looks into why Gabrielle Judge’s answer to managing the 9 to 5, is barely working. 💻

Goodnight Stories 💀 | Holiday Dreamin’ 🎄| #1 EDM Tip 📧

Instagram stories have had a strong chokehold on social media users for years now. But new data is revealing that the spotlight is being stolen by its very own younger sibling… Instagram Reels. 🏆

Smelly posters! 👃 | CapCut is OUT 🚫 | Happy Bday Google! 🎉

Content Smith is a team of six, which means there are a few marketing girlies in the crew. 👯‍♀️

And there’s nothing marketing girlies love more than some clever advertising. We have to give to Mecca for this interactive piece of advertising. 😈

A poster you can put your arm into to get a spritz of perfume. Genius! 🤌

Celeb BFF 👯‍♀️ | Just Do It 👟 | Ad Success! 📈

Every day it seems like our world is becoming more and more like a Black Mirror series. Well, in the latest episode, META has created AI personas based on your favourite celebrities. Kendall Jenner, Tom Brady, Snoop Dogg, and Paris Hilton are a few of the celebs who have loaned out their bodies to META, so you can chat with them online. 🤯

AI Translator 🗣️ | Walking = Creative Gold ⭐️ | 168-Year-Old Brand Takes TikTok! 🎉

Every day it seems technology is reaching new heights. But this latest AI feature can translate what you’re saying in a video into different languages! 🌎

Whether you love AI or hate AI, you have to admit that’s pretty cool. Or should we say frais? 🇫🇷

Let us know an AI feature that’s blown you away

Campaign asks you to Shut Up 🤫 | Emoji takeover 😀 | Digi posters? 💻

At Content Smith we love innovation in marketing, especially in the digital space (we are a digital marketing agency after all.)

That’s why we have to mention this exciting new way of storefront marketing. Transparent LED Film is being utilised for digital signage, and we think it’s definitely going to overtake physical decals and posters. 💿

Not only is it more sustainable, but it’s means brands can get more creative with their campaigns. Win-win. ♻️

AI Hunger Games 🎯| Threads is unravelling 🧵| Amazon sells ads? 💸

It seems that every day there’s a new AI app that’s meant to change your life. 💪

With the market currently being flooded by different AI services, albeit helpful, it can feel really overwhelming knowing which ones to use. This TikToker, who specialises in AI automation, explains how to tailor which AI tools you should keep or lose for your business. 📊