# 28

Lazy Girl WHAT? 😴 | No More IRL Shopping 🛍️ | AI’s Future 🔮

❤️ What We Liked

If you’ve been on #worktok recently, you may have encountered Anti Work GirlBoss, aka Gabrielle Judge, aka TikTok’s corporate anarchist. This Mumbrella think piece by Maisie Gray looks into why Gabrielle Judge’s answer to managing the 9 to 5, is barely working. 💻

In the article, Gray dissects the popularity behind the hashtag #LazyGirlJob, created by Judge and boasts a humble 17 million views. Gray points out what millennials and boomers could learn from the viral movement that Gen Zers herald. 🙏

Judge herself suggests the trend is a byproduct of The Great Resignation, that it challenges the traditional notions of overworking and corporate stress by encouraging work-life balance and emotional peace at work. Check out the article and let us know what you think about the future of the 9 - 5. ⏰

📌 What We Saved

The days of window shopping for younger generations are officially over! They’ve ditched strolling the shopping centres for scrolling online. Aditi Shrikant reports in this article for CNBC that a staggering 48% of Gen Zers will do their holiday shopping online. But they’re ditching traditional online search engines and going straight to TikTok and Instagram. Interesting. 🤔

But before you go and find the hottest influencer to promote your product for Christmas, the research shows Gen Z shoppers are not driven by celebrities or big names when it comes to being persuaded to purchase something. 👯‍♀️

Instead, they are more likely to listen to their friends and peers for recommendations. Once again proving word of mouth is still the best form of marketing. Check out the article to see the evidence for yourself. 🗣️

📮 What We Shared

So SXSW wrapped up last week, and boy did it leave us with a lot to think about. One of the standout moments for us was Amy Webb’s presentation on AI’s future. 🔮

This article, by Marketing Mag, discusses Webb’s key insights into the future of AI. Now, most of us are still trying to wrap our heads around AI’s current capabilities, so thinking about what lies ahead is bound to make your head twirl. 🌪️

Luckily, this article gets Webb’s insights down to five key points, and it sheds light on the evolving landscape of technology and its implications for society and industry. Have a read to see where AI is going. ⏩