# 27

Goodnight Stories 💀 | Holiday Dreamin’ 🎄| #1 EDM Tip 📧

❤️ What We Liked

Instagram stories have had a strong chokehold on social media users for years now. But new data is revealing that the spotlight is being stolen by its very own younger sibling… Instagram Reels. 🏆

And it makes sense if you think about it: Stories only last 24 hours before disappearing into the internet's black hole. Plus, Meta recently shared its latest data, and it shows Reels' popularity. Views have surged from 140 billion to an insane 200 billion in the past month alone. 🤯

At Content Smith we’re big fans of the Reel. We love their enduring appeal. Check out this Meta article that goes through Reels' latest ad updates. 🧾

📌 What We Saved

Ho-ho-ho! Did you hear that? Yep, Santa is on his way. Crazy right, it only feels like yesterday we were celebrating Easter. If you’re anything like us, you probably have Holiday brainstorming sessions on your calendar every day this week. 👩‍🎨

Before you head into those meetings, check out this article by Melissa McCafferty for Shopify. Consider this article the Bible for organic and paid sales channel strategies. 📕

It features insights from major social platforms like Google, YouTube, Meta, and TikTok. It’ll teach you how to use social commerce during these sluggish retail months, creating easy organic and paid content that enhances sales and engagement before the holiday season. 🎅

📮 What We Shared

Continuing the thread of holiday campaigns now is a good time to start thinking about what your EDM's for Black Friday and Cyber Monday are going to look like. As a customer, you know what it’s like getting sale emails in your inbox, especially during a holiday. Standing out can be hard amongst the millions of emails from different retailers. 🥇

Check out this blog by DTC to get tips on making your EDM a cut above the rest. There are some great insights and research in the post, and make sure you read to the very end… Tip five is an interesting one. 🤔