# 29

22 Hours? ⏰ | Leave Yourself At Home! 🏡 | Rethinking Content Creation 💭

❤️ What We Liked

If you’re a tech fan like some of us at Content Smith, you would have been aware that Apple is releasing a new MacBook Pro. It’s called the M3 MacBook Pro, and boy does it have a lot to be giddy about. 💻

The most exciting part about this new laptop is the innovation. The M3 chip, which will fuel the computer, has a battery life of 22 hours. Bonkers! 🤯

Think of all the meetings you can have without needing your charger. This article by June Wan in ZDNET goes into detail about the M3. 🍎

📌 What We Saved

Lucy Wark, the creator of Normal, a leading Australian sex toy retailer, introduced her latest venture, Fuzzy, at SXSW Sydney.

Fuzzy is an online portal designed to enhance your career journey. Wark herself is no stranger to breaking boundaries and spoke about it during a panel at the festival. Wark also praised leaving your whole self at home when it comes to entering business environments. Reflecting on her career journey, Wark mentioned it was her formalities that protected and yielded professionalism when pitching to rooms of investors.

Check out a summary of the panel in this article by Tegan Jones for SmartCompany, where the author breaks down what else was discussed.

📮 What We Shared

The pandemic certainly changed how we make and view content. But with those years now behind us, we are at a point where we can think about how and where we want to take content creation. ⏩

In doing some research we came across this report by Alexander Tran from last year. The report presents a new approach to content, that centres on emotional connections and community building. It’s a really refreshing approach and makes for an enlightening read. 📚