# 26

Celeb BFF 👯‍♀️ | Just Do It 👟 | Ad Success! 📈

❤️ What We Liked

Every day it seems like our world is becoming more and more like a Black Mirror series. Well, in the latest episode, META has created AI personas based on your favourite celebrities. Kendall Jenner, Tom Brady, Snoop Dogg, and Paris Hilton are a few of the celebs who have loaned out their bodies to META, so you can chat with them online. 🤯

The funny thing about this whole experiment is it’s not Kendall Jenner you’re talking to, but Billie, an alias META has built around Jenner’s personality. These personas have online presences that you can chat with, and even video call. ☎️

The scariest part, META claims in a couple of years we’ll be able to make AI versions of ourselves! Wowza! Check out this TikTok to see how it works. 💅

📌 What We Saved

We love it when brands find new ways to reinvent themselves to meet the expectations and values of their consumers. Cue Nike! 🏀

Nike recently launched a new website where they sell items that cannot be sold as new, at insanely cheaper prices. Anyone who sells products knows that accidents always happen from production to shipping. It feels so wasteful to throw out the product (which many brands do), especially when we’re all trying to be environmentally conscious. ♻️

Check out this TikTok to see how Nike's latest online initiative proves the company not only cares about its carbon footprint but is helping its customers access their products during a financially difficult time. 😓

📮 What We Shared

When it comes to reading the stats and analysing the data on META ads, it can be hard to determine what makes an ad successful. Sometimes it's so random, it can feel like there's no point in trying to figure out why a particular ad worked. 🥲

So, when you’re brainstorming creative for your next ad, it might be easier to determine what doesn't work.

This YouTube video by Dara Denney, a performance expert, explains the things you might be doing with the ads that are secretly holding you back. 🤝