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AI Translator 🗣️ | Walking = Creative Gold ⭐️ | 168-Year-Old Brand Takes TikTok! 🎉

❤️ What We Like

Every day it seems technology is reaching new heights. But this latest AI feature can translate what you’re saying in a video into different languages! 🌎

Whether you love AI or hate AI, you have to admit that’s pretty cool. Or should we say frais? 🇫🇷

Let us know an AI feature that’s blown you away

📌 What We Saved

Okay, we’ve all been there, you need to come up with ten creative ideas by the end of the day and you’re only halfway there. The best solution? A walk! But why does walking help us come up with creative ideas and solutions? 🚶

Well, this Standard study took a step in the right direction in figuring out how movement can affect our creative minds. 👩‍🎨

📮 What We Shared

At Content Smith, we always have our eyes and ears peeled for case studies where brands have had a successful online launch. ✅

And this has to be one of our favourites. Vinnies is an iconic Australian brand that’s also 168 years old. Not easy, right? 🙈

So when it came to launching themselves online, was Vinnies' approach going to be nostalgia and tradition, or reinventing themselves for a youthful market? 🤔

Check out the article to see how Vinnies pulled off a digital introduction and captured the hearts of a hard demographic to market to.  🏆