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Coke Hired Who? 😅 | One Bad Apple 🍎 | 2024 Marketing Trends 📊

❤️ What We Liked

If, like us, over the holidays you took a break from social media and your phone, you may have missed the groundbreaking ad Coke Cola released. 🧃

The 90-second long campaign, called ‘New Guy’ was made by Christopher Storer, the creator of The Bear. Coke hit the nail on the head with finding the perfect person to make the ad. Storer artfully blends multiple products, including Coca-Cola, Sprite, Smart Water, and Honest Kids juice, in a fun, cheeky, and bold way. 👊

We wouldn’t expect any less from the conglomerate that is Coke. Witness the fusion of brands in a single narrative, a testament to Coca-Cola's innovative storytelling. 🌀 

📌 What We Saved

It seems like Apple has become a bit of a bad apple these days. In this TikTok, the author explains how the Apple Watch Series 9 and Apple Watch Ultra 2 were prohibited from selling in the United States following allegations from California health tech firms, Masimo and Cercacor Laboratories. 🤫

The ban came after Masimo accused Apple of patent infringement related to blood-oxygen tracking technology. Uh-oh. Whether the allegations are true or not, it’s not a good look for Apple. ⌚️

📮 What We Shared

Are you wondering what the top marketing trends for 2024 will look like? Lomit Patel, the author of this Forbes article, breaks down his 2024 predictions. 🧠

Patel argues that marketing is continuously changing due to transformations driven by technological advancements, shifts in consumer behaviours, regulatory updates, and other influential factors. So knowing how and where trends will go will allow you to create impactful strategies that foster business development and help elevate your brand's value. 💰

Make sure you read the comprehensive article that dives into key marketing trends and actionable strategies to drive business growth in 2024. 📈