# 31

AI Is Out Of Control ๐Ÿคช | Venus Flytrap + Xmas ๐ŸŽ„| Fired From The Top ๐Ÿ”


โค๏ธ What We Liked

Remember the movie Her? Did you think the technology Scarlett Johansson was the voice for was a bit far-fetched? ๐Ÿ˜ˆ

Well, now itโ€™s real! The San Francisco startup Humane has launched the AI Pin, a wearable AI device that attaches to clothing, providing a direct route to AI experiences. The device features a built-in microphone for user interaction, can sift through webmail inboxes, and acts as an interpreter in foreign locations. ๐Ÿ—ฃ๏ธ

The craziest part about this device instead of a screen, it projects the interface onto your palm. Madness. Watch out Apple! Check out this TikTok to see the founders introduce the product. ๐ŸŽ



๐Ÿ“Œ What We Saved

Every year John Lewis releases its highly anticipated Christmas ad. The 2023 Campaign has just been unveiled, captivating audiences with its unique and enchanting blend of creativity. ๐ŸŽจ

The ad was made by Saatchi & Saatchi and stars a carnivorous plant accompanied by an operatic tune. We would have loved to have been in the room for this brainstorm. ๐Ÿง 

The creative twist reinforces John Lewis's reputation for memorable campaigns. What are your thoughts on this imaginative approach? ๐Ÿ’ญ



๐Ÿ“ฎ What We Shared

Kevin Lynch was the creative director at Oatly, a brand renowned for its creative aesthetic. Lynch however was fired from the job in the middle of the year. ๐Ÿ˜ญ

In this article for The Drum, Lynch deep dives into his learnings from not only being a creative director but also what itโ€™s like being fired from a top role. ๐Ÿ”ฅ

In the article, Lynch reflects on trust, bold rebranding, and embracing criticism as key lessons from his time there. He emphasises the importance of prioritizing audience connection and humorously shares a regrettable TikTok incident. It makes for a great lunchtime read. ๐Ÿ“š

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