# 38

Frank Green Is Watching Us 👀 | Bizarre Tips To Go Viral 📈 | 2023 Word Of The Year 🧠


❤️ What We Liked

It's the 4th week of the new year and we're still not over some viral moments in the marketing world of 2023. 💻

So, Bunnings shook things up, kinda accidentally breaking the internet and playing a big role in Frank Green dropping one of its hottest products. It all started with customers complaining about not being able to fit their Frank Green bottles in the cup holders of their cars. The solution?

Creative customers visited Bunnings, purchased PVC piping and then painted the pipes in bright colours to match their bottles. When this caught the brand's attention, they saw this as an opportunity. I mean, who wouldn't, right? So then Frank Green dropped their very own car cup holder expander in six different colours. Here's the kicker: as soon as they spilled the beans on social media, poof! All the stock was gone in a matter of hours. Talk about a hot commodity! Check it out here. 🔥



📌 What We Saved

Ever wondered how the big shots in the world of content creation make their videos go viral? Think Mr. Beast big. The maestro of content creation, is out there making stuff that's a bit like that forbidden candy your mom used to warn you about. ⚠️

You know, the kind you sneak when she's not looking? But get this – every video he drops pulls in over 10 million eyeballs. The thing is, he doesn't put much thought into his videos. That's some serious wizardry. So, how does he really do it? The Story has summarised five tactics used by Mr. Beast for content creators in all avenues. 👊



📮 What We Shared


You won't believe what the word of 2023 was! 😱

RIZZ! Yes, you read that right. What does it mean? What are its origins? Read here.

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