# 48

Chief Cushiness Officer? | Apple Vision FAIL | Royal PR Mess

❤️ What We Liked

Want to get paid $20,000 to sit on a couch? In a wild PR move, Aussie furniture store Temple and Webster, is looking to hire a ‘Chief Cushiness Officer’.

The job description for the role in question? Sitting on couches all day. Yup. That’s it. The best part?

You get $20,000 to do it. Whilst it’s pretty clear Temple and Webster have done this to gain some attention online, it’s a very clever move for their marketing strategy. 

📌 What We Saved

Since its release, the Apple Vision Pro has been embraced by many brands. But you might be wondering, how successful have these activations been? Brands like Don Julio Tequila and E.l.f Cosmetics are jumping into the immersive tech landscape with Apple’s VR headset, according to this Marketing Dive article.

Early sales of the glasses show promise, but some users have mixed customer reviews, and there are even some reports of people returning their Apple Vision Pro. But that hasn’t stopped enticing marketers from creating new activations of the device. Snickers themselves released a Super Bowl-timed experience on the headset before they were even available for sale.

As Apple gears up to release the Vision Pros in Australia soon, should we expect to rethink all of our marketing strategies for a virtual experience? We can’t deny the fact that we’re excited by the challenge.

📮 What We Shared

If you've been keeping up with the news lately, you've likely come across the concerning revelation of Kate Middleton's cancer diagnosis. Before this sobering news emerged, the internet was abuzz with rampant conspiracy theories, casting a shadow over the situation.

Amidst such turmoil, how can the Royal Family effectively address public concerns while navigating this crisis? In today's age of social media dominance, Kate Middleton's absence has undoubtedly fueled speculation and confusion. In a recent article on The Kit, Michelle Lawless, a crisis PR expert, criticised the Royal Family's reactive stance and underscored the importance of proactive communication to combat misinformation.

Lawless stresses the necessity of presenting a coherent narrative to quell further escalation of the crisis. From the mishandling of Kate's surgery announcement to the ongoing challenges, Lawless provides invaluable insights into effective crisis communication strategies. 

At Content Smith, we understand that Kate's health is of utmost importance, and we wish her a speedy recovery. Nevertheless, questions linger about the oversight by Buckingham Palace's PR team in allowing the situation to spiral out of control.