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#1 Canva Hack | CeraVe Did WHAT? | Data Is Everything!

❤️ What We Liked

Since Canva hit the market, we’ve all become self-proclaimed graphic designers.

While dipping our toes into digital design can leave us feeling creatively satisfied, it can also leave you feeling like you should throw your laptop off a building when it isn’t working.

So, if you’re a frequent Canva user like us Smithies, here’s a tip that got big hearts in our group chat. Thank you to SurelySocial for doing the Lord's work.

📌 What We Saved

If you're someone who enjoys advertisements, tunes into the Super Bowl, or simply has a keen interest in pop culture, chances are you caught wind of the iconic CeraVe ad that aired a few weeks back.

In a bold move, CeraVe enlisted the talents of actor Michael Cera to serve as their brand ambassador, even going so far as to suggest he was the mastermind behind the skincare line. One can only imagine the brainstorming session that took place within the marketing team to conceive such a clever idea.

However, as the ad gained traction and morphed into an internet sensation complete with memes, CeraVe was forced to come clean about the ruse. Michael Cera, beloved as he may be, is not the founder of the brand. Nevertheless, this revelation didn't diminish the impact of the ad, which continued to circulate online, solidifying its status as one of the most memorable celebrity endorsements and marketing campaigns in recent memory.

For some of us, including us Smithies, the effectiveness of the ad was undeniable. We now find ourselves among the ranks of those who have CeraVe cleansers stocked at home, a testament to the power of a well-executed marketing campaign.

📮 What We Shared

Once upon a time, deciphering the impact of marketing strategies was a Herculean feat. We leaned heavily on unreliable tools and software to gauge impressions, and demographics, and measure engagement levels.

Yet, as technology and AI get better, we can welcome an era where data analytics isn't just within reach, but astonishingly precise! Woohoo! This means less guesswork and more actual work.

Understanding audience intricacies has become accessible to influencers and even your everyday TikTok creator. Thanks to the democratisation of data analytics tools across media platforms, the landscape of marketing has been forever transformed. This article by Forbes gets into how data can change your marketing strategy, but if you’d like to hear how we do it here at Content Smith, hit reply below.