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Coke Ditches Red? | AI's Stealing Identity | Instagram's Key to Success!
❤️ What We Liked
Jules, our designer extraordinaire, sent this image through and it all blew our minds.
Believe it or not, the colour red has not been used in this image.
The power of branding, hey!
đź“Ś What We Saved
Scarlett Johansson is fuming over OpenAI’s latest ChatGPT voice, which sounds uncannily like her own.
The actor revealed she declined an offer from OpenAI nine months ago to voice the AI, citing personal reasons. Johansson expressed shock and anger when even her closest friends couldn’t distinguish the AI voice from hers.
Following a backlash, OpenAI has pulled the voice, dubbed “Sky,” from ChatGPT. The voice had been showcased during an event promoting ChatGPT-4o, drawing immediate comparisons to Johansson’s role in the film "Her.”
đź“® What We Shared
Is your Instagram reach declining?
The Head of Instagram has the answers. Adam Mosseri, explained in layman’s terms why your reach just isn’t… reaching.
Mosseri’s advice to reap the benefits of Instagram’s algorithm has nothing to do with watch time or other forms of engagement. He said you need people to share your post. Easier said than done, right?
Over the years Content Smith has picked up a few tips and tricks to get more eyes on a post. Hit reply if want to hear them.