Journal
Get to know Manny, our Senior Digital Marketing Specialist
Get to know Manny, our Senior Digital Marketing Specialist
This month we asked Manny some questions to shed some light on his role at Content Smith, his career so far, what inspires him and his perspective on website design trends for 2022.
7 marketing trends you should know about for 2022
And just like that 2021 is over and 2022 has begun.
As we reflect on the whirlwind that was 2021, some emerging trends (new and old) appear in digital marketing for the new year.
We’ve pulled together our top seven marketing trends that brands and marketers need to consider in their 2022 strategy.
How Apple's iOS 15 Could Impact Email Marketers
When Apple announced their new iOS 15 update, digital marketers and brands alike went into shock. Mail Privacy Protection meant that email open rates would be blocked as Apple continued its crackdown on data privacy. There’s been a fair amount of concern around data privacy issues over the last few years, but no one quite saw this coming.
Top 6 Chinese digital platforms making waves
The Chinese social media landscape is rapidly growing and changing, but if you live outside of China, you might not know much about it. To take a closer look at how digital marketing works in China, we’re going to cover six of the top Chinese social media/digital platforms making waves in China right now.
Have the iOS14 changes really affected paid advertising results?
Last year Apple announced that the Identifier For Advertisers (IDFA) would become opt-in in its next mobile operating system update, iOS 14. In case you missed it, the IDFA helps advertisers measure ad effectiveness as well as track devices and people. Naturally, this has meant that agencies and marketers have had to pivot and change the way they target users online.
Meet Jacinda, our Senior Digital Strategist
So it’s been over four months since Jac joined our team and I thought it’ll be a good time for you to know a little more about her and why we love having her at Content Smith.
How we like to welcome new team members at Content Smith
Here at Content Smith, I love the process of welcoming a new team member to the office and I may take more delight in giving the gifts than the recipient opening them up 😅
What are the types of digital marketing?
Establishing a digital marketing strategy is crucial, but first, you need to assess what type(s) of digital marketing is going to be the best fit for your brand.
Let’s look at 7 of the main digital marketing strategies you can be using for your brand.
Communicating your ‘why’: hear from four luminaries about why it’s more essential than ever
Here we go again. What have you learnt during the first lockdown period? How we use our time in Lockdown 2.0 can make a difference in our health.
10 reasons why content marketing is important for your business
We know that there are about one hundred and one things you should be doing for your business, right? But how do you know which direction to focus your time, energy and budget? You can’t do ALL of them (just trust us, it’s not a good idea!)
So we wanted to cover one of the basics when it comes to marketing your business.
Content Smith appoints Helene Chen as its WeChat marketing specialist
I am thrilled to introduce Helene Chen as our WeChat specialist at Content Smith. She’s joined our team to build our service offerings in the WeChat marketing space.
We currently offer clients support in registering and verifying their own WeChat Official Account, support in renewing their registration with WeChat/Tencent each year, and ongoing management of their account.
For now? I thought I’d ask Helene a few questions so you can get to know her as well as discover her insights into marketing to Chinese-speaking customers/clients.
6 ways to keep marketing your brand during COVID-19
Businesses worldwide are taking a catastrophic hit during the COVID-19 hit.
As a knee jerk reaction, businesses may be inclined to drastically decrease marketing spend, reactionarily pivot their core marketing strategies, or cut out their marketing initiatives entirely. This could be a mistake.
Sticking to long-term marketing strategies that work is the key here. Research has shown that brands who not only stick to their marketing efforts but actually increase them in recessionary periods, come out on top, both during the economic downturn and the boom that follows. In addition, studies indicate that companies who lowered ad spend during a recession saw sales and income fall by 20-30% over the next two years as a result.
However, remaining consistent, and making small adaptations to long-term marketing strategy is no easy task.
We have rounded up 6 tips to continue marketing your brand during the COVID-19 crisis.
JobKeeper: I get the financial side…but what are my other obligations?
This week on the Journal we chat with HR specialist and Director of Armadillo HR Carly Amando. After 17 years in the corporate world, she decided she wanted to share her knowledge with other SME's. She is an operationally-focused certified HR professional that can help create realistic and practical people solutions for your business. She has a proven track record in recruitment, industrial relations, employee relations, outplacement and much more!
If you’re like the other biz owners out there, you probably have questions about JobKeeper. Carly shares her thoughts and advice on some frequently asked questions about how business owners and managers can manage JobKeeper and their teams during this state of emergency.
Is digital marketing taking over traditional marketing?
Many brands struggle with deciding which kind of marketing to do because their budget will only stretch to one or the other, not both. You're not the only one. Especially during these surreal times [thanks COVID-19], where some businesses have made the difficult choice to pull back their marketing spend or even cease their marketing efforts to survive in the short term.
The decisions that must be made are not easy: which method of marketing will give me the most bang for my buck? How do I know if my marketing is working? Will it reach my target audience?
The debate between traditional and digital marketing is long and lasting. It ultimately comes down to which one fits the needs of your brand. When trying to choose between traditional and digital marketing, let’s take a look at both.
Top 7 Facebook Ads Metrics You Should Focus on in 2020 (and 5 metrics you should ignore)
So you’ve launched your carefully planned ad campaign. Now the real work begins.
You want to spend your budget wisely, of course. Optimising your campaign and getting the return on investment, you need to measure performance by tracking the Facebook ad metrics that matter.
Is there a right way to measure paid ads performance? How do you know which metrics to review?
What you need to know about TikTok
TikTok is the shiny new social media platform on the scene. Founded by billionaire Zhang Yiming, and owned by Beijing tech conglomerate ByteDance, TikTok lets you watch, create, and share videos easily on your phone. It’s funny, sometimes cringe-worthy, and proven addictive. [I often find myself having this sudden urge to dance when a song that’s trending on TikTok is played on the radio.]
The rise of TikTok has made us ponder some valid questions:
Is TikTok only for kids?
Will TikTok replace Instagram?
Is TikTok safe?
Is it worth my business having a presence on TikTok?
And how does TikTok work?
Read on to find out what you need to know about the new kid on the social media block.