Journal
How to plan successful events by Lettuce & Co
For anything and everything product launch or corporate gatherings, look no further than Lettuce & Co. We chat to Founders Lisa and Robyn about their tips to create successful events.
What you need BEFORE you start using Facebook Advertising
Our Handbook to achieving Facebook Ads success is ready for you! This is NOT a guide to help you create Facebook ads and develop a paid advertising strategy. That's right, it's a little different.
Our handbook will help you check if all the key digital marketing elements are in place BEFORE you roll out your Facebook ads campaigns so you achieve the ROI you aim for.
This is something I go through with my social media management clients. New clients want to be able to retarget ads to increase web traffic and leads for their business. While these are great objectives to have, any paid advertising strategy will fail if a few key elements in your digital marketing stack are not optimised. We share these with you in our Handbook.
Content Smith named in 100 Best B2B Service Firms in Australia by Clutch
Content Smith was awarded a spot as a Clutch Leader - a list of the leading B2B service providers in Australia for 2020!
“We’re thrilled to be listed #32 under the Advertising and Marketing category. This is a great way to start 2020 and appreciate our past and current clients for their amazing partnerships over the last few years,” said Content Smith Founder Stephanie Waters.
Biz for Bushfires Online Auction
This week we’re supporting #BizForBushfires Online Auction to raise funds for bushfire relief.
Check out airauctioneer.com/bizforbushfires to bid on our Social Media Health Check. We’ve banded together with a group of conscious businesses who care deeply about the impact of our national bushfire disaster, so we’re donating products and services to raise much-needed funds. Along with us, there are over 55 other businesses donating services across marketing, strategy, leadership, digital, photography, branding, personal wellbeing and even office style!
Marketing Trends You Need to Know in 2020
As a digital marketing agency working with successful businesses and individuals, we have seen firsthand how being ahead of the curve can help you gain better leads with less investment.
For example, the first adopters of Facebook and Instagram had an advantage in building an organic following compared to today.
As the world becomes more cluttered, businesses need to stand out from the noise. By staying on top of the trends, you can reach more customers, more efficiently and effectively.
Here is our summary of the top 6 marketing trends you need to know about in 2020.
Tips to make Facebook Ads work
Facebook Advertising can feel daunting when you’re a business owner juggling a million different tasks. If you’ve tested the waters before and didn’t get much value out of it, don’t despair! We chat with Facebook Ads specialist Veena Gandhi and find out her tips to make this marketing channel work for you and your business. She also shares how eComm retailers can maximise their efforts during key sales periods like Christmas.
How to make the most out of your personal branding photoshoot
All the variety, all the charm, all the beauty of life is made up of light and shadow.
– Leo Tolstoy
Like yin and yang, every small business needs a quality photographer. Whether it’s staff headshots, product photography or content for social media; content is king.
As a digital marketing agency, we know the impact of good quality content firsthand. This is where Courtney King comes in.
How to get more testimonials for your business
Testimonials are one of the best ways to get social proof. They help to build trust, attract customers and increase conversions. Google reviews can help businesses improve their local rankings, i.e, local results that appear for people who search for businesses and places near their location such as “restaurants near me”.
91% of millennials trust online reviews as much as friends and family (1) and 72% of customers won’t act until they read some reviews (2). The question is, how do we ask for reviews without sounding pushy? Here are our top 5 ways to get more testimonials.
What social media platforms are right for you?
When you’re busy running your business, finding time to be active on every social media platform can feel like an impossible task.
More importantly, it can be an ineffective use of your time. Instead of spreading your resources thin; focus your efforts on one or two key platforms.
The question is, how do you choose the right ones?
Unscripted 2019 - That's a wrap!
What a day! Our inaugural event was on the topic of communicating your purpose. It was a big topic and we dove deep into this with our guest speakers Lord Mayor of Melbourne Sally Capp, Gruen’s Russel Howcroft, Psychologist and media commentator Sabina Read and Dunn Street’s Stephen Donnelly.
A Purpose Driven Life
What do you stand for? What does your business stand for?
Purpose has to be corporate Australia's current buzzword. It is also the reason we get out of bed every day.
"Everyone has a sense of purpose. A reason for being," infrastructure and property business John Holland proclaimed in its recent re-brand.
Why is personal branding so important?
Personal branding may not be at the top of your business to-do list, but it should be. In a digital world where first impressions are key, the image you portray for your business can make or break the potential of new clients, returning clients, and the future of your business.
Balance For Better
Today is International Women’s Day, a global celebration of women’s achievements and progress. It is a day to a recognise how far we’ve come towards gender equality, and how far we have left to go…
Where is marketing heading? The top digital marketing trends for 2019.
Marketing is progressing towards brand-driven storytelling rather than simply listing attributes of products.
Building your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to connect with your ethos, values and history. Companies that create compelling narratives can influence customer perspectives.
eCommerce Marketing promotions to make the most out of the silly season
Australians spent a collective $11 billion on Christmas presents last year (1) and will most likely continue to spend big during Christmas in 2018.
It’s not surprising that the time leading up to Christmas is the busiest of the year for the retail industry. However, with everyone competing for the attention of Christmas shoppers, it can be hard to know the best way to cut through the noise and attract customers.
The following is 10 tried and tested ideas for making the most out of the silly season.
Take your LinkedIn profile to the next level in three steps
LinkedIn is now the largest social media platform for professionals. When done well, it is a very effective marketing tool for the business professional, freelancers, and small to medium businesses, helping them to build profitable connections.
But what can it do for you?
5 ways to improve your social media profiles today
Social media may be the new kid on the block when compared to traditional media. However, it is unparalleled in terms of reaching and building connections with current and potential customers (cheap too!).
But with competition from other brands, constantly changing algorithms or even fake followers, it can be difficult to cultivate a thriving social media scene for your brand…
Why is consistent messaging important?
Current marketing wisdom will tell you the average person needs to see a marketing message seven times before it makes an impression. Every interaction a customer has with your brand should embody the promises, values, and unique differences that makes your brand special.
Even with the best of intentions, chopping and changing messages will leave your customers, at best, unaware of who you are and what you can do for them and at worst, will turn customers away.
Need more proof? Here are 3 reasons why consistency is key.