Journal
Keep up with our latest news and announcements.
Meet Jacinda, our Senior Digital Strategist
So it’s been over four months since Jac joined our team and I thought it’ll be a good time for you to know a little more about her and why we love having her at Content Smith.
How we like to welcome new team members at Content Smith
Here at Content Smith, I love the process of welcoming a new team member to the office and I may take more delight in giving the gifts than the recipient opening them up 😅
What are the types of digital marketing?
Establishing a digital marketing strategy is crucial, but first, you need to assess what type(s) of digital marketing is going to be the best fit for your brand.
Let’s look at 7 of the main digital marketing strategies you can be using for your brand.
Communicating your ‘why’: hear from four luminaries about why it’s more essential than ever
Here we go again. What have you learnt during the first lockdown period? How we use our time in Lockdown 2.0 can make a difference in our health.
10 reasons why content marketing is important for your business
We know that there are about one hundred and one things you should be doing for your business, right? But how do you know which direction to focus your time, energy and budget? You can’t do ALL of them (just trust us, it’s not a good idea!)
So we wanted to cover one of the basics when it comes to marketing your business.
Content Smith appoints Helene Chen as its WeChat marketing specialist
I am thrilled to introduce Helene Chen as our WeChat specialist at Content Smith. She’s joined our team to build our service offerings in the WeChat marketing space.
We currently offer clients support in registering and verifying their own WeChat Official Account, support in renewing their registration with WeChat/Tencent each year, and ongoing management of their account.
For now? I thought I’d ask Helene a few questions so you can get to know her as well as discover her insights into marketing to Chinese-speaking customers/clients.
6 ways to keep marketing your brand during COVID-19
Businesses worldwide are taking a catastrophic hit during the COVID-19 hit.
As a knee jerk reaction, businesses may be inclined to drastically decrease marketing spend, reactionarily pivot their core marketing strategies, or cut out their marketing initiatives entirely. This could be a mistake.
Sticking to long-term marketing strategies that work is the key here. Research has shown that brands who not only stick to their marketing efforts but actually increase them in recessionary periods, come out on top, both during the economic downturn and the boom that follows. In addition, studies indicate that companies who lowered ad spend during a recession saw sales and income fall by 20-30% over the next two years as a result.
However, remaining consistent, and making small adaptations to long-term marketing strategy is no easy task.
We have rounded up 6 tips to continue marketing your brand during the COVID-19 crisis.
JobKeeper: I get the financial side…but what are my other obligations?
This week on the Journal we chat with HR specialist and Director of Armadillo HR Carly Amando. After 17 years in the corporate world, she decided she wanted to share her knowledge with other SME's. She is an operationally-focused certified HR professional that can help create realistic and practical people solutions for your business. She has a proven track record in recruitment, industrial relations, employee relations, outplacement and much more!
If you’re like the other biz owners out there, you probably have questions about JobKeeper. Carly shares her thoughts and advice on some frequently asked questions about how business owners and managers can manage JobKeeper and their teams during this state of emergency.
Is digital marketing taking over traditional marketing?
Many brands struggle with deciding which kind of marketing to do because their budget will only stretch to one or the other, not both. You're not the only one. Especially during these surreal times [thanks COVID-19], where some businesses have made the difficult choice to pull back their marketing spend or even cease their marketing efforts to survive in the short term.
The decisions that must be made are not easy: which method of marketing will give me the most bang for my buck? How do I know if my marketing is working? Will it reach my target audience?
The debate between traditional and digital marketing is long and lasting. It ultimately comes down to which one fits the needs of your brand. When trying to choose between traditional and digital marketing, let’s take a look at both.
Top 7 Facebook Ads Metrics You Should Focus on in 2020 (and 5 metrics you should ignore)
So you’ve launched your carefully planned ad campaign. Now the real work begins.
You want to spend your budget wisely, of course. Optimising your campaign and getting the return on investment, you need to measure performance by tracking the Facebook ad metrics that matter.
Is there a right way to measure paid ads performance? How do you know which metrics to review?
What you need to know about TikTok
TikTok is the shiny new social media platform on the scene. Founded by billionaire Zhang Yiming, and owned by Beijing tech conglomerate ByteDance, TikTok lets you watch, create, and share videos easily on your phone. It’s funny, sometimes cringe-worthy, and proven addictive. [I often find myself having this sudden urge to dance when a song that’s trending on TikTok is played on the radio.]
The rise of TikTok has made us ponder some valid questions:
Is TikTok only for kids?
Will TikTok replace Instagram?
Is TikTok safe?
Is it worth my business having a presence on TikTok?
And how does TikTok work?
Read on to find out what you need to know about the new kid on the social media block.
How to plan successful events by Lettuce & Co
For anything and everything product launch or corporate gatherings, look no further than Lettuce & Co. We chat to Founders Lisa and Robyn about their tips to create successful events.
What you need BEFORE you start using Facebook Advertising
Our Handbook to achieving Facebook Ads success is ready for you! This is NOT a guide to help you create Facebook ads and develop a paid advertising strategy. That's right, it's a little different.
Our handbook will help you check if all the key digital marketing elements are in place BEFORE you roll out your Facebook ads campaigns so you achieve the ROI you aim for.
This is something I go through with my social media management clients. New clients want to be able to retarget ads to increase web traffic and leads for their business. While these are great objectives to have, any paid advertising strategy will fail if a few key elements in your digital marketing stack are not optimised. We share these with you in our Handbook.
Content Smith named in 100 Best B2B Service Firms in Australia by Clutch
Content Smith was awarded a spot as a Clutch Leader - a list of the leading B2B service providers in Australia for 2020!
“We’re thrilled to be listed #32 under the Advertising and Marketing category. This is a great way to start 2020 and appreciate our past and current clients for their amazing partnerships over the last few years,” said Content Smith Founder Stephanie Waters.
Biz for Bushfires Online Auction
This week we’re supporting #BizForBushfires Online Auction to raise funds for bushfire relief.
Check out airauctioneer.com/bizforbushfires to bid on our Social Media Health Check. We’ve banded together with a group of conscious businesses who care deeply about the impact of our national bushfire disaster, so we’re donating products and services to raise much-needed funds. Along with us, there are over 55 other businesses donating services across marketing, strategy, leadership, digital, photography, branding, personal wellbeing and even office style!
Marketing Trends You Need to Know in 2020
As a digital marketing agency working with successful businesses and individuals, we have seen firsthand how being ahead of the curve can help you gain better leads with less investment.
For example, the first adopters of Facebook and Instagram had an advantage in building an organic following compared to today.
As the world becomes more cluttered, businesses need to stand out from the noise. By staying on top of the trends, you can reach more customers, more efficiently and effectively.
Here is our summary of the top 6 marketing trends you need to know about in 2020.
Tips to make Facebook Ads work
Facebook Advertising can feel daunting when you’re a business owner juggling a million different tasks. If you’ve tested the waters before and didn’t get much value out of it, don’t despair! We chat with Facebook Ads specialist Veena Gandhi and find out her tips to make this marketing channel work for you and your business. She also shares how eComm retailers can maximise their efforts during key sales periods like Christmas.