Journal
Keep up with our latest news and announcements.
Navigating Marketing Strategies During Economic Uncertainty
With the current economic climate, Australia teeters on the edge of a recession, and businesses worldwide are taking massive hits. This is prompting everyone to rethink their marketing strategies, aka, advertising is the first to go.
The Impact of iOS 17 update on Marketers
Apple's recent iOS 17 update includes a new feature called App Tracking Transparency (ATT), which requires apps to ask users for permission before tracking them across other apps and websites. This change has had a significant impact on marketers, as it has made it more difficult to track the performance of their campaigns and optimise their spend.
Data Security in Digital Marketing
Sensitive data is more available than ever. While this is good news for businesses emphasising their analytics initiatives, it also brings increased risk. As organisations begin leveraging and sharing more sensitive data, the threat of a breach also grows. Balancing data security and privacy with successful and user-friendly algorithms is a challenge, to say the least. Organisations must now ensure that they have taken all the necessary precautions to protect their sensitive data without entirely altering UX and losing the ability to analyse and innovate from data findings to remain competitive.
We posted on TikTok every day for a month. This is what we learnt.
In January, during one of our team meetings, we discussed whether we should prioritise creating and sharing content on TikTok. One thing led to another, and the result was us deciding to commit to a challenge. We would post on TikTok every single day for 30 days to see what would happen.
Get to know Zoya, our Social Media Manager
We asked Zoya some questions to shed some light on her role at Content Smith, her strengths, what she’s inspired by and her digital trends predictions for 2023.
Our Digital Marketing Trend Forecast for 2023
2023 has begun and during this time of year, while we are all focused on resolutions and being our best selves, we discussed what trends we predict in the digital marketing space. This process helps us get inspired and focus on what we believe our clients should prioritise for their digital marketing strategies throughout 2023.
Get to know Jules, our Digital Marketing Specialist
Get to know Jules, our Digital Marketing Specialist
This month we asked Jules some questions to shed some light on her role at Content Smith, what she’s inspired by and her digital trends predictions for 2023.
How to Use Paid Advertising for Your Industry
In 2022, you can't think of 'digital marketing' without also thinking of 'paid ads'. Paid ads are a necessary requirement for every brand’s digital marketing toolbox. We are a firm believer in the power of paid advertising to complement your organic marketing efforts. Paid ads provide a critical marketing boost, allowing brands like yours to reach and engage with potential customers you wouldn’t have access to otherwise.
The Melbourne Boomers’ 21/22 WNBL Championship Win is paving the way for female athletes.
We are so proud to be a part of this positive change in the Australian culture, and thoroughly enjoy the rewarding work we are able to do with the Boomers, through collaborating to grow their digital presence to inspire more young girls.
Career advice when starting in digital marketing
This month we catch up with Ellie Anderson, our Marketing Coordinator. She’s been with us for four months and now juggles work with her final year of tertiary studies at Swinburne University. So, we thought it’ll be a great chance to find out what she’s discovered about herself and what it’s like to work at Content Smith.
This interview is helpful for those wanting to get started in the digital marketing industry or wanted to know what it’s like to work in an agency.
Get to know Manny, our Senior Digital Marketing Specialist
Get to know Manny, our Senior Digital Marketing Specialist
This month we asked Manny some questions to shed some light on his role at Content Smith, his career so far, what inspires him and his perspective on website design trends for 2022.
7 marketing trends you should know about for 2022
And just like that 2021 is over and 2022 has begun.
As we reflect on the whirlwind that was 2021, some emerging trends (new and old) appear in digital marketing for the new year.
We’ve pulled together our top seven marketing trends that brands and marketers need to consider in their 2022 strategy.
How Apple's iOS 15 Could Impact Email Marketers
When Apple announced their new iOS 15 update, digital marketers and brands alike went into shock. Mail Privacy Protection meant that email open rates would be blocked as Apple continued its crackdown on data privacy. There’s been a fair amount of concern around data privacy issues over the last few years, but no one quite saw this coming.
Top 6 Chinese digital platforms making waves
The Chinese social media landscape is rapidly growing and changing, but if you live outside of China, you might not know much about it. To take a closer look at how digital marketing works in China, we’re going to cover six of the top Chinese social media/digital platforms making waves in China right now.
Have the iOS14 changes really affected paid advertising results?
Last year Apple announced that the Identifier For Advertisers (IDFA) would become opt-in in its next mobile operating system update, iOS 14. In case you missed it, the IDFA helps advertisers measure ad effectiveness as well as track devices and people. Naturally, this has meant that agencies and marketers have had to pivot and change the way they target users online.