Personal branding may not be at the top of your business to-do list, but it should be. In a digital world where first impressions are key, the image you portray for your business can make or break the potential of new clients, returning clients, and the future of your business.
Marketing is progressing towards brand-driven storytelling rather than simply listing attributes of products.
Building your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to connect with your ethos, values and history. Companies that create compelling narratives can influence customer perspectives.
Australians spent a collective $11 billion on Christmas presents last year (1) and will most likely continue to spend big during Christmas in 2018.
It’s not surprising that the time leading up to Christmas is the busiest of the year for the retail industry. However, with everyone competing for the attention of Christmas shoppers, it can be hard to know the best way to cut through the noise and attract customers.
The following is 10 tried and tested ideas for making the most out of the silly season.
LinkedIn is now the largest social media platform for professionals. When done well, it is a very effective marketing tool for the business professional, freelancers, and small to medium businesses, helping them to build profitable connections.
But what can it do for you?