eCommerce Marketing promotions to make the most out of the silly season

eCommerce Marketing promotions to make the most out of the silly season

Australians spent a collective $11 billion on Christmas presents last year (1) and will most likely continue to spend big during Christmas in 2018.

It’s not surprising that the time leading up to Christmas is the busiest of the year for the retail industry. However, with everyone competing for the attention of Christmas shoppers, it can be hard to know the best way to cut through the noise and attract customers.

The following is 10 tried and tested ideas for making the most out of the silly season.

5 ways to improve your social media profiles today

Social media may be the new kid on the block when compared to traditional media. However, it is unparalleled in terms of reaching and building connections with current and potential customers (cheap too!).

But with competition from other brands, constantly changing algorithms or even fake followers, it can be difficult to cultivate a thriving social media scene for your brand…

Why is consistent messaging important?

Current marketing wisdom will tell you the average person needs to see a marketing message seven times before it makes an impression. Every interaction a customer has with your brand should embody the promises, values, and unique differences that makes your brand special.

Even with the best of intentions, chopping and changing messages will leave your customers, at best, unaware of who you are and what you can do for them and at worst, will turn customers away.

Need more proof? Here are 3 reasons why consistency is key.