Journal
The Impact of iOS 17 update on Marketers
Apple's recent iOS 17 update includes a new feature called App Tracking Transparency (ATT), which requires apps to ask users for permission before tracking them across other apps and websites. This change has had a significant impact on marketers, as it has made it more difficult to track the performance of their campaigns and optimise their spend.
Data Security in Digital Marketing
Sensitive data is more available than ever. While this is good news for businesses emphasising their analytics initiatives, it also brings increased risk. As organisations begin leveraging and sharing more sensitive data, the threat of a breach also grows. Balancing data security and privacy with successful and user-friendly algorithms is a challenge, to say the least. Organisations must now ensure that they have taken all the necessary precautions to protect their sensitive data without entirely altering UX and losing the ability to analyse and innovate from data findings to remain competitive.
7 marketing trends you should know about for 2022
And just like that 2021 is over and 2022 has begun.
As we reflect on the whirlwind that was 2021, some emerging trends (new and old) appear in digital marketing for the new year.
We’ve pulled together our top seven marketing trends that brands and marketers need to consider in their 2022 strategy.
Where is marketing heading? The top digital marketing trends for 2019.
Marketing is progressing towards brand-driven storytelling rather than simply listing attributes of products.
Building your story is a critical part of building your brand. It helps to shape how people view you and enables consumers to connect with your ethos, values and history. Companies that create compelling narratives can influence customer perspectives.