Connect with your Chinese-speaking communities in Australia and abroad.

  • We're your end-to-end Chinese marketing solution.

    We offer bespoke solutions for your business needs, whether it be:

    • Establishing a business

    • Scaling a business

    • Maintaining your business or personal brand

  • How we work.

    Data → Strategy → Create → Distribute

    At Content Smith our marketing approach is underpinned by creativity, strategic thinking, and media smarts. Every action we take is insight-driven and supported by research and data.

    We believe that a combination of smart storytelling and data-led planning is needed to drive scalable and sustainable growth.

  • Why us?

    We're more than just the tools we use. We focus on creating integrated marketing campaigns to help your brand meet your customer’s needs.

  • Platforms we work with

    WeChat
    Weibo
    Little Red Book
    Billi billi and more

Services

  • Creative Strategy

    We’ll help you understand your Chinese-speaking communities better and create cohesive marketing campaigns that connect and drive impact. We are available to consult and support your go-to-market strategy.

  • Professional Translation

    Our approach to translating content is considered and accurate; and is translated by a NAATI certified translator.

  • Account Management

    We offer bespoke social and digital strategies that integrate into the wider brand and communications plan, and clearly define campaigns that are measurable and optimisable.

  • Media Planning and Buying

    We distribute content that is strategically planned and placed. It’s all about how you target your audience, build customer journeys, retarget and get people from your social platforms to your site and convert.

  • Account Verifications

    We offer a fast and simple way to register an Official Account for your brand in Australia.

  • KOL Management

    We’ll connect you with the right Key Opinion Leaders (KOLs) to deliver creative and measurable strategies that focus on authentic partnerships and ongoing relationships.

Clients

Curious to work with us? You’re in good company.

 

City of Melbourne
Sally Capp, Lord Mayor of Melbourne
LUXE Concepts
Bloom Cosmetics
Australian Education Encounters

 

Lastest projects

 
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Sally Capp

Account Management
Chinese translations
Strategy
Media Planning and Buying

 
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Bloom Cosmetics

WeChat Official Account Set up
Minisite build
Chinese Translation
Strategy

 
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LUXE Concepts

WeChat Official Account Set up
Minisite design and build
Chinese Translation
Content Creation
Strategy

Ready to meet your Chinese Marketing team?

Our team has built and managed award-winning Accounts for some of Australia’s biggest brands.

Get found by over 2.5 million Chinese consumers in Australia by marketing your brand on WeChat, Weibo, Little Red book and more.

Contact us today to find out how we can help you.