Current marketing wisdom will tell you the average person needs to see a marketing message seven times before it makes an impression. Every interaction a customer has with your brand should embody the promises, values, and unique differences that makes your brand special.

Even with the best of intentions, chopping and changing messages will leave your customers, at best, unaware of who you are and what you can do for them and at worst, will turn customers away.

Need more proof? Here are 3 reasons why consistency is key.