Crafting Brilliance
Over
a year’s worth of social media content creative to use across their social channels
Services
Digital Marketing Audit and Strategy
Social Media Management
Content Creation and Styling
Consulting Services
Client
Kush Diamonds
Year
2018-2019
The Brief
Kush Diamonds is one of the premier diamond wholesalers in Melbourne, supplying GIA-certified Diamonds and custom-made engagement rings, at wholesale prices to discerning customers. Kush Diamonds offer customers the chance to obtain unique affordable engagement rings and diamonds.
Kush Diamonds engaged with Content Smith to increase sales leads by strengthening their digital brand and social media content strategy.
Our Approach
Kush Diamonds needed to harness engagement with high-quality content, grow key relationships with their online community and set themselves apart from the local and wider jewellery industry by positioning themselves as innovative and trustworthy.
We optimised their social media profiles (Facebook and Instagram), presented a fresh digital marketing plan that supported the business goals for Kush Diamonds and styled and executed regular content photoshoots over the year.
The Results
Our partnership with Kush created aspirational content to strengthen the brand online.
We styled and shot a year’s worth of social media and website content ranging from still photography, and short-form video to craft the brand’s narrative.
Regular check-ins with the client to share advice and insights were offered during our partnership, to a point where we empowered the client the confidently manage the brand’s social media activity in-house.
Sabrina Kushnir, Director, Kush Diamonds