Taking the ease off marketing campaigns for Chiroease.
Client
Chiroease Wellness Studio
Year
2021
Services
Digital Marketing Strategy
Website redesign and rebuild
Paid Advertising
Copywriting
Email Marketing
Social Media Management
Creative Direction
The Brief
Dr Sonia Hatem Sarkis, the founder and principal Chiropractor at Chiroease Wellness Studio, wanted to take her wellness clinic and centre that offered chiropractic, reformer pilates and massage to the next level.
Sonia wanted to see her services fully booked. She already had a healthy email database, strong referrals and an existing Google Advertising strategy to keep the bookings consistent.
However, she wanted to reach new audience groups and strengthen Chiroease’s brand in the areas it serves. All these goals were set in the middle of several COVID-19 lockdowns.
Our Approach
All the essential foundations were already in place to help Sonia reach her business goals, all that was needed was a fresh approach. To effectively boost Chiroease’s efforts in paid advertising, social media content, and email marketing, it was imperative to align the brand with its new vision, which was carried across all the different platforms.
We seamlessly integrated marketing across various channels to ensure a unified and powerful brand presence, optimising messaging to increase bookings. In this process, high-quality professional photography played a vital role, not only showcasing Chiroease’s services but also narrating its unique brand story. This strategic alignment and narrative transformation set the stage for Chiroease’s successful rebranding journey.
The Results
We collaborated with Mike Tarr Photography to provide creative direction for new brand photography. These visions were used for the website, social media, paid ads and email marketing.
We also established and managed the monthly email marketing by executing a content strategy to nurture their existing client relationships. This element was key to connecting with their audience since the wellness studio could only offer essential health services during the lockdown periods.
Lastly, we tackled rebuilding their new website on Squarespace. We were rebranding, not redesigning, so we integrated the existing booking platform used for their service offerings. By rebranding their website, we also optimised their on-page SEO and designed creative where needed.
Chiroease now has a beautifully curated collection of premium photography, that tells the story of their brand, complemented by a successful website that is optimised for bookings, as well as a bespoke email strategy for communicating with their clients.
Dr. Sonia Hatem Sarkis Founder & Chiropractor at Chiroease Wellness Studio
