# 17

Tiktok made me buy it... literally 😫 | We'd double tap that 🍏 | How to sound like an informed marketer (ft. Twitter rebrand) 😉

❤️ What We Liked

Everyone wants to be TikTok, and TikTok wants to be… Shein? 🤨 That’s right folks. The mega entertainment app has decided to spread its wings to make $$’s selling cheap goods to consumers. TikTok Shopping Centre will be a whole new frontier for Chinese manufacturers to reach an extremely captive audience. 🛒😬

We don’t know about you, but we already buy everything we see on Tiktok. 🤡 Read the whole article on Forbes now. 👉

📌 What We Saved

Who doesn’t love a good phone hack? 🤓📲 Look, we might be late to the game with this one, but this week our team learned that you can adjusts the settings on your iPhone so that a simple double tap on the Apple logo at the back of your phone can do anything from taking a screenshot to starting Shazam 🤯💥😱🌋

Who KNEW that iPhones had a third button?! And look, if you’re in marketing and don’t have an iPhone, we don’t know what to tell you. 🤷‍♀️ Learn how to do it here.

📮 What We Shared

Lots of talk about x’s last week. 😗 Mainly Twitters rebrand to “X.” If you’re in marketing, people have probably asked you what you think about it all, and honestly, you’re probably a little over it. So much has happened in the Twitter-verse lately that it all feels like a blur. 

This article from Mumbrella, pins the chaos down to branding. 💅 Like everything, if you don’t understand the brand, your marketing isn’t going to work. In this instance however, the article poses that this is all on-brand-  just for Musk and not Twitter itself, and it may result in something cool eventually? 🥴

Have a read so you finally have a response for Management when they ask you about it. 🤭

That’s a wrap for this week’s email! We hope this week is good to y’all. 🖤