# 18

Yer a wizard... Shopify? 🔮 | Free courses on AI?! Yes please! 😌 | Marketing = Science 👩‍🔬

❤️ What We Liked

So… Shopify invented magic. 🪄 And by ‘magic’ we mean an extremely intelligent AI called “Sidekick” that is literally meant to help you kick goals on your storefront. 

You can ask it to help you change the design of your site, and it will action it for you. You can ask it to help you optimise your sales funnel, and it will analyse your data and report back suggestions in real time. 🧠😫

This tool is going to be game-changing for small businesses and anyone running a Shopify store. You can learn more about it on Shopify’s website. (And if you end up using it, please let us know how you go!!) 🤖📌 What We Saved

Not to be the bearer of bad news, but here’s another tip to store away for the holiday season aka the dreaded Q4 that you’re definitely already starting to prep for… right? 😅

We found this D2C article helpful when thinking about how to build a retargeting audience for those Holiday EDM’s. And you really only need 2 things to start! Have a read and take some notes. 😌📝

📮 What We Shared

Okay.. this wasn’t meant to be just an AI email. 🤷‍♀️ But in case robots scare you, or if you’re a little skeptical, or even if you’re just curious, Google has 10 FREE courses on AI to help you buff up on your knowledge of how it all works! 

We love free, and we love learning! Our team will def be actioning this one. 🤓

📍 What We Shared

If you take anything away from this email, it’s that marketing has a science behind it. 🧪

We loved this article the Mailchimp put out about how we can put different economic principles to use when marketing our products. From the art of the nudge to duck decoys to the ostrich effect, there are so many lessons to be learned from behavioural psychology that can help us craft smarter, more effective strategies.

Thanks for reading this week, y’all! Have a splendid week ahead. 😎