# 21

Get a slice of this pizza ad 🍕| This Barbie is a marketing genius 💖 | Are your memes accessible? 🤔

❤️ What We Liked

As a digital marketing agency, we’ve always got our eyes peeled for fresh and quirky advertising ideas. 👀 All the Smithies agreed that whoever came up with this genius piece of advertising deserves a raise. 🙌

📌 What We Saved

Come on Barbie, let’s go party. With the Barbie hysteria in full swing, this article by Digital Agency Network has us ruminating on the marketing success behind the Barbie movie. 👧

The article analyzes the key components of the marketing strategy used by the Barbie team. From technological innovation, playing into an audience’s nostalgia, clever influencer collaborations, using over 100 brand partnerships to the rigorous branding (PINK, PINK, PINK!) 💞

We suggest you keep this article in your back pocket for when you are in need of a bit of inspiration. ⭐️

📮 What We Shared

Being a digital agency, we obviously love a meme. We also love accessibility. 🦾

Chase DiBenedetto’s article for Mashable explains the importance of providing an accessible meme.

You may be asking yourself, “What is an accessible meme?” Well, there’s a good chance you’ve already seen one. 🙂 An accessible meme has added alt text, which describes what’s seen in the image. Now, this is where it gets interesting. Not only is this crucial for people with visual impairments, but it also helps with SEO marketing. Check out the article to find out why. 👓