Engage and nurture your relationship with Chinese real estate buyers through your WeChat Official Account
Did you know
- Credit Suisse recently reported that Chinese real estate buyers are purchasing $5 billion worth of Australian property investment on an annual basis. This accounts for 12 per cent of new housing supply in the country.
- Chinese buyers are expected to purchase $44 billion worth of Australian residential property over the next seven years.
In Australia, it’s the way to get found by inbound and visiting Chinese consumers with over 2.5 million monthly active users.
WeChat has emerged as a “super app” and leading social platform. There are 900 million daily active users, 1 billion monthly active users, 38 billion daily messages sent, 205 million daily video and voice calls sent.
WeChat provides a closed ecosystem where more than a billion users socialise and transact with friends, family, colleagues and businesses each day.
We offer a fast and simple way to register a WeChat Official Account for your agency in Australia.
Our team has built and managed award-winning WeChat Official Accounts for some of Australia’s biggest brands.
Whether they’re curious about local amenities, which suburbs are seeing high demand or any other important information, Chinese real estate buyers want to see agencies offer intimate knowledge necessary to simplify the purchase process. You can easily help them by using a WeChat official account.
What is a WeChat Official Account?
WeChat Brand Accounts (Official Accounts) are the same as a Facebook Business Page and allows WeChat users to discover, engage, and receive updates once they follow the brand.
There are different types of Official Accounts available. Most Australian businesses will have the WeChat Service Account. However Real Estate Agencies will most likely suit the Subscription Account.
The first step is to establish your brand on WeChat by registering and verifying your account.
Our process is simple and easy. Once you checkout here, we’ll take care of the rest.
You’ll be able to log in to your WeChat account and manage it yourselves or we can help with set up, design, content management and building your following to drive traffic and sales conversations.
Our recent WeChat Marketing clients
What is a WeChat Subscription Account?
A Subscription Account is content centric for consumer interaction. It has limited features, but best content reach. It allows you to:
Use it much like a daily news feed
Publish once a day to subscribers
All updates are sent to the users' subscription folder with no push notifications
No push notifications to users, only a red dot beside the thumbnail
Grouped in “subscription folder”
Content is searchable on Sogou search engine
Original content can be certified and re-shared by other accounts with mention to the original publisher
Revenue from reader “tips” and display ads on articles
It works for individual agents and companies alike.
How it works:
1. Complete your order online. Our rate includes the WeChat yearly registration fee of USD$100.
2. Our team will take care of getting your brand registered and verified with WeChat. It’ll take 2-4 weeks.
3. Your brand’s bio will be translated by a NAATI certified translator and will be uploaded to your new account together with your brand’s logo.
4. Receive the login details for your account, our handy user guide and start connecting with your Chinese real estate buyers on WeChat!
