Social Media Management

Content Smith on-boards only select clients for Social Media Management and we firmly believe in a quality over quantity approach.  What this means for you? We're incredibly close to the work we choose to take on, and consider ourselves as an extension of your marketing / comms team.

We’ve seen the power of paid advertising, but years of experience has taught us that even the most sophisticated ad strategies require a strong foundation of organic content.

Content has the ability to make or break your brand in the digital space. With great content you can build meaningful relationships with customers, accelerate brand awareness and recognition, and drive up those all important sales numbers.

So what does great content look like for you?

  • A story that’s told through each individual and unique piece of content

  • A mix of imagery and multimedia that brings the brand to life on social media

  • A meaningful exploration of the business, the mission, the history and the humans behind it

  • Aesthetically pleasing images that capture the users attention

  • Engaging, interesting and insightful copy that resonates with the user and entices them to read on

  • A well-crafted mix of educational, inspirational, pleasing, entertaining and useful content that contributes something to the social media community.

Social Media Establishment

FROM AUD$1,200 (excl. GST)

For people who are just about to launch their business (congrats, it’s very exciting!), we can help. Content Smith will provide social media profile setup and optimisation on two of your preferred social media profiles. We'll also publish the first 9 posts for you on Instagram to get you started.

What you get:

  • Initial 30-minute briefing to understand objectives, target market, brand voice, workshop key messages, understand image style, and define metrics we are chasing

  • Development and provision of basic two page Social Media Strategy

  • Identification of appropriate Social Media Page/Profile names

  • Optimise bio

  • Write and/or optimise about/bio sections of your chosen social media network

  • Prepare professional graphics

  • Custom designed profile and background images for each network we establish (where relevant).

Monthly Social Media Management

FROM AUD$2,000 per month (excl. GST)

What you get:

Social Media Strategy creation

  • Development of audience pain points to inform content pillars

  • Create your own personalised hashtag list

  • Establish your tone of voice

  • Digital marketing activity recommendations

Content calendar creation - in accordance with agreed content themes

  • Approval of content will be required and we’ll work with you to establish our regular deadlines for content approval. Typically these are fortnightly or monthly depending on your preference.

Scheduling of approved content on agreed channels

Community Management

  • Management of social channel engagement - Responding to comments / enquiries on agreed social media channels.

  • Active social networking on behalf of the brand, engaging with followers, influencers and the brands ‘tribe’ and participating in relevant conversations

Monthly reporting

  • A review of the previous month’s reporting including key insights will be supplied on a monthly basis.

A minimum 6 months commitment is required.

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“Stephanie, your preparatory work in providing the manual together with your very supportive and informative hands-on session was so professional and exceeded expectations. You spoke in our language and made it easy to understand the jargon and navigate through the social media landscape.

I would not hesitate to recommend you to others who need assistance with their social media platforms.”

- VANESSA COHEN, EXECUTIVE DIRECTOR, AUSTRALIAN FRIENDS OF TEL AVIV UNIVERSITY

 

Imagine not having to worry about what to post, when to post; and whether it is working!


Other ways we can help you: