Social Media Management
Content Smith on-boards only select clients for Social Media Management and we firmly believe in a quality over quantity approach. What this means for you? We're incredibly close to the work we choose to take on, and consider ourselves as an extension of your marketing / comms team.
We’ve seen the power of paid advertising, but years of experience has taught us that even the most sophisticated ad strategies require a strong foundation of organic content.
Content has the ability to make or break your brand in the digital space. With great content you can build meaningful relationships with customers, accelerate brand awareness and recognition, and drive up those all important sales numbers.
So what does great content look like for you?
A story that’s told through each individual and unique piece of content
A mix of imagery and multimedia that brings the brand to life on social media
A meaningful exploration of the business, the mission, the history and the humans behind it
Aesthetically pleasing images that capture the users attention
Engaging, interesting and insightful copy that resonates with the user and entices them to read on
A well-crafted mix of educational, inspirational, pleasing, entertaining and useful content that contributes something to the social media community.
Social Media Establishment
FROM AUD$1,200 (excl. GST)
For people who are just about to launch their business (congrats, it’s very exciting!), we can help. Content Smith will provide social media profile setup and optimisation on two of your preferred social media profiles. We'll also publish the first 9 posts for you on Instagram to get you started.
What you get:
Initial 30-minute briefing to understand objectives, target market, brand voice, workshop key messages, understand image style, and define metrics we are chasing
Development and provision of basic two page Social Media Strategy
Identification of appropriate Social Media Page/Profile names
Write and/or optimise about/bio sections of your chosen social media network
Prepare professional graphics
Custom designed profile and background images for each network we establish (where relevant).
Monthly Social Media Management
FROM AUD$2,000 per month (excl. GST)
What you get:
Social Media Strategy creation
Development of audience pain points to inform content pillars
Create your own personalised hashtag list
Establish your tone of voice
Digital marketing activity recommendations
Content calendar creation - in accordance with agreed content themes
Approval of content will be required and we’ll work with you to establish our regular deadlines for content approval. Typically these are fortnightly or monthly depending on your preference.
Scheduling of approved content on agreed channels
Management of social channel engagement - Responding to comments / enquiries on agreed social media channels.
Active social networking on behalf of the brand, engaging with followers, influencers and the brands ‘tribe’ and participating in relevant conversations
A review of the previous month’s reporting including key insights will be supplied on a monthly basis.
A minimum 6 months commitment is required.
“Stephanie, your preparatory work in providing the manual together with your very supportive and informative hands-on session was so professional and exceeded expectations. You spoke in our language and made it easy to understand the jargon and navigate through the social media landscape.
I would not hesitate to recommend you to others who need assistance with their social media platforms.”
- VANESSA COHEN, EXECUTIVE DIRECTOR, AUSTRALIAN FRIENDS OF TEL AVIV UNIVERSITY