Register your WeChat Official Account
Register your WeChat Official Account
This service is a fast and simple way to register a WeChat account for your brand.
Save hundreds of dollars in time and fees.
Get found by millions of visiting and local Chinese consumers by marketing your brand on WeChat, China’s largest social media platform.
WeChat fast facts
In the 12 months to November 2019, there were 1.44 million Chinese visitors to Australia, according to Tourism Australia.
Chinese visitors contributed relatively more to the Australian economy. The average spend per Chinese trip was AUD$9,235.
Chinese travellers contributed about A$12 billion to the Australian economy – or 27% of the total amount spent by all international visitors.
The internet works differently in China. Consumers don’t have access to the World Wide Web in the same way the western consumers do - socialising and transacting on the internet via apps, not web browsers.
WeChat has emerged as a “super app” and leading social platform. There are 900 million daily active users, 1 billion monthly active users, 38 billion daily messages sent, 205 million daily video and voice calls sent.
WeChat is owned by Tencent, the world’s fifth-largest internet company.
In Australia, it’s the way to get found by inbound and visiting Chinese consumers with over 2 million monthly active users.
WeChat provides a closed ecosystem where more than a billion users socialise and transact with friends, family, colleagues and businesses each day.
What is a WeChat Official Account?
There are 20 million WeChat Official Accounts registered and 800 million monthly active users of Official Accounts.
The first step is to establish your brand on WeChat by registering and verifying your account.
WeChat Brand Accounts (Official Accounts) are the equivalent of a Facebook Business Page and allows WeChat users to discover, engage, and review updated once they follow the brand.
Our set up process is simple and easy. Once you purchase this product, we’ll take care of the rest.
You’ll be able to login to your WeChat account and manage it yourselves or we can help with set up. design, content management and building its following to drive traffic and sales conversations. We offer a full-service solution.
Should my brand be on WeChat?
WeChat is ideal for SMEs, local and global brands, enterprise, government, education, entertainment, retail, healthcare, automotive, tourism & events, hospitality, hotels, wineries, property. Brands on WeChat include Myer, KORA Organics, Ferrari, Harrolds, Pier One Sydney Harbour, Melbourne University, RMIT University, David Jones, DHL, MECCA Cosmetica, Zimmermann, Air New Zealand and over 20 million more brands.
How it works
Complete your online order and complete the form during the checkout phase.
Our experts will take care of getting your brand registered and verified with WeChat. It’ll take 2-4 weeks.
Receive the login details for your account and start marketing your brand on WeChat.
What you get
You have our team working with WeChat and Tencent to verify your account.
Your Official Account with your brand’s custom name.
A business account ready to attract new followers and engage with customers. Your business bio will be translated by our team member who is a NAATI certified translator, and we will establish your brand’s page with your logo, bio and call-to-action.
One year of the WeChat registration fee of USD$100 is included.
Note
For the following years, the renewal fee of USD$100 must be paid by the account holder to keep the Official Account open.
If you would like us to look after the renewal process each year, let us know and we can arrange it.
