Why do you need this guide?

Facebook ads can be a fantastic way of reaching and targeting new and existing customers. However, getting them off social media is one thing. Making sure these leads click onto your website and purchase your goods or service is another thing altogether.

The best Facebook advertising campaigns will have no traction and result in a poor return on investment if some key elements in your digital marketing stack are not already in place.

So, what do you need in place before implementing Facebook ads?

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Think checklists, actionable items, and digital marketing terms explained to help you through the process. Get started today!