Lunch Lady Magazine
Issue 13 Magazine launch and annual subscription paid advertising campaign
Setting the Scene
Lunch Lady Magazine’s Louise Bannister, approached us to manage their Facebook advertising campaign for the launch of Issue 13 magazine.
The objective was to increase online sales for Issue 13, as well as increase their online annual subscription sales.
What we loved about working with Lunch Lady Magazine was that their online community is highly engaged, loyal and we had a library of quality creatives to use.
Paid Advertising Strategy
One aspect of our strategy was to incentivise the purchase of annual subscriptions, we collaborated with one of Lunch Lady’s supporters, Fictional Objects, to gift a set of two pillowcases with every annual magazine subscription.
Custom Landing Pages
Landing pages for Issue 13 and the annual subscription offer were created to convert traffic from our Facebook and Instagram Ads.
Resolution
This 4-week campaign achieved solid results, given it was the first campaign they executed with a strategy and tested various ad sets and creatives.
The campaign delivered 178,081 impressions, and 1,297 clicks.
Total number of Issue 13 purchases: 79.
Total number of annual subscriptions purchases: 47.
Return on Ad Spend (ROAS) x 4.73.
