This Marketing Strategy is Wild | The Attention Economy | Unethical Marketing?!

❤️ What We Liked

We love a giggle at the office, and this one got us good. 😆

Sarah Levinger breaks down the expectations vs realities behind marketing psychology. 🧠

This thread made us realise how robust you have to be in this day and age when it comes to marketing. 

📌 What We Saved

Ever wonder about the unseen impacts of our digital obsessions? This Forbes article which came out earlier in the year, attempts to expose the hidden truths of the attention economy. 💰

In today's digital landscape, every scroll, click, like, and share represents more than a simple action. It's a transaction in the world's most valuable currency: our attention. 👀

This economy, built on capturing and monetising our focus, has fundamentally changed how we connect, urging us to look beyond its surface. Check out the article where they explain how psychologist and economist Herbert A. Simon introduced the concept of the attention economy in 1971, highlighting the link between information overload and attention scarcity. ❤️‍🩹

As digital marketers, we are chronically online. Reducing screen time as well as staying educated on our field of work is always a balancing act. ⚖️

📮 What We Shared

Finding good news stories in our current climate can be challenging. That’s why we had to share this. Last week we saw an article on how to market to Generation Alpha. 👶

Which was frankly, quite disturbing. Children are children, not an avenue for profits. So that’s why we loved this article. The L’Oréal Group has come out making a bold statement that they do not and will not market to children. We thought this was extremely refreshing, and quite brave for a company of that calibre to say. 🎉

At Content Smith we stand strong on our marketing ethics. So it’s great to see a big group like L’Oréal leading the charge. 🏃‍♀️