Gemini vs ChatGPT 🤺 | Xmas Ads Showdown 🎤 | TikTok AI? 🤯

❤️ What We Liked

Okay, when Google releases something new, you know it’s going to be good… And that it will most likely shake up the game. Google has taken on Microsoft, Apple and Adobe, but now it’s picking a fight with ChatGPT. Last week Google released Gemini, their latest generative AI model. ♊️

Now, apart from having a great name, Google claims Gemini is more powerful than ChatGPT. Big call. ChatGPT has owned the monopoly of AI for a while now, so only time will tell what Gemini is capable of. But given its backing of Google, we doubt it will disappoint. 🏆

Check out this TikTok that shows you how Gemini works. 👊

📌 What We Saved

If you’re an advertising nut like we are, then Christmas must also be your favourite time of year. Whilst the holiday season means mince pies, presents and family time to some, to us it’s also the best time of year for ads. 🎄

That’s why we saved this article by The Drum. The Drum has curated the perfect list of the most effective and memorable ads of 2023. Check it out for some laughs, inspiration and perhaps a few tears. 😢

📮 What We Shared

Okay, we may be a little late to the game here, but a few months ago TikTok introduced Creative Assistant, an AI-powered virtual assistant for brands and creators on TikTok for Business. 💰

This service streamlines the creative process by using AI to provide relevant and efficient responses during ad or video creation, allowing businesses and brands to focus more on creativity and less on the ideation processes. 🧠

This is kind of scary, but if added correctly to your ever-growing set of digital tools, can be super useful for creatives. 🎨